Business Plan For Dazzling Brides Bridal Wear Marketing Essay

Business excogitate For blazing Brides betrothal go a elevatest Marketing EssayIn Singapore, in that location be quite a number of adoption shops and boutiques that be locally geted, such as a single building block operations and immature note posts that argon increasing in numbers daily. However what sets Dazzling Brides in a different way from different bridal business is that it is a bridal boutique that carries in house clothes designer and collaborated with Swarovski to deliver classy nuptials gowns to future brides at a reasonable price.There are a number of factors that influences the decisions of guests. or so of the factors that depart play signifi so-and-sot influence in customers decisions making in the matrimony patience are analysed based on a couple of factors. In the hymeneals industry, these factors leave signifi posttly play a major role in any decision taken by brides.The hymeneals industry can be a competitive industry for entrepreneurs. A nyone keen in the business need not meet to blade believe a store to engage in the bridal business and can do so on a freelance basis. Ease in engaging freelances to assist in the wedding training process is of ample quantity in the market. When it comes to wedding gowns, at that place are many substitutes that a bride can do to save cost such as renting their wedding gowns or even stitchery it themselves.However these forces did not hinder the plan to set up Dazzling Bride as the arduous dearest of providing bride- to- be a life sentence experiences that is memorable has been the core reason of setting up a bridal boutique by a group of friends. marriage ceremonys are an interesting industry to be involved in as it is an event that never seems to die as the world is evolving no matter how unpredictable the parsimony can be. What is interesting is the way wedding gowns has evolve and most educated females are timbering for wedding gowns that are exclusive and has the capa bility to make them look dashing. In addition to that, a positive operate in the number of marriages in Singapore has ignited our believed even more that the wedding industry ordain prosper and this pull up stakes generate gravid potential profit to the business. This is one factor that we found to be a positive outlook for the bridal business as there are 24,596 registered marriages in 2008 in comparison of 26,081 in 2009 (Refer to appendix 1).3.2 Environmental analysisThe Singapore g all overnment is actively facilitating singles in Singapore to find a life partner by providing opportunities for them to mingle. In the re cent speech by DPM Wong at the Population Community of Supply 2011, comprehensive description on how the government has participated actively in encouraging Singaporeans to get kindlyize and physical exercises on entertain available was emphasized. This is made possible through the social development net cipher such as the Social Development Unit (SDU) and the Social Development profit (SDS) in assisting singles to find love between graduates and non graduates. The government has also digestd Singaporeans with a broad-based package of bide firm so as to encourage marriage by increasing the maternity and childcare leave, increasing the nipper bonus cash gifts and co savings and also increasing childcare subsidies to parents. All these gestures shows the full support of Singapore government in promoting marriages and this is an important political and social assurance for Dazzling Brides business venture as with such support the business result have the ability to acquire greater market share over the long run.Economically, Singapore has per runed well in 2010 and this bequeath lead to increment in salary resulting in more disposable income that will encourage many brides to spend more for a wedding gown that is exclusive and a wedding ceremony that will have deep event to them and guest (refer appendix 2). The stability of Sin gapore economy status with the expected economy growth of 4.0 to 6.0 per cent in 2011 (refer appendix 3) has also encouraged great influx of immigrants and expatriates and this group of people will have the opportunity to be part of the exclusive customer of Dazzling Brides too. With the growth in population callable to increase in trend of immigrants getting married locally (refer appendix 4), and regard Singapore as home or workplace the potential of Dazzling Brides to be involved in this group of customers wedding day will be on the spiritedschool note.Aside from assessing the political, economically and social outlook, technologies used by Dazzling Brides will be top notch where the photos taken and videos recorded for interior or open-air(prenominal)sy shooting will deliver the surpass look for the brides with simple touch-ups, colour treatment and phonograph album layouts that enhances a bride beauty accompanied by a wedding gown that will complement a look of a lifeti me.4.0 DESCRIPTION OF THE VENTURE (1540)4.1 Define the Business4.1.1 Reason for entering venture / Defining supposeBridal shop attends defined for life-style needs is a growing and thriving industry yet to reach its full potential therefore, Dazzling Brides is created with a passion for bridal operate, wedding gowns and to make ones dream comes true on the most glorious day of their life. Our commitment is to deliver the unplayfuls a individualized service to help one with their wedding during this period. We strongly believe that wedding should be memorable and our polish is to provide bridal services as comprehensive as possible to allow individuals thoroughly revere their special day.4.1.2 Mission statementAt Dazzling Brides, we are committed to provide superb customersatisfaction as our number one priority. Our mission is toprovide comprehensive, professional and emphasize-freebridal services at an affordable rate. Our bridal boutique with a touch of class as well as re alness forms the hallmark of our design. Our distinctive selection of luxurious, classic, stylish and sophisticated gowns by professional designers aims to reflect ones face-to-faceity and alone(p)style. Our pre-wedding photography is a contemporary and natural in which most couples seek. E actuallyone at Dazzling Brides will re main deeply committed in bringing our brides the finest to make ones wedding a lasting memory.Location AnalysisDazzling Brides will be located at 2 Tan Quee Lan Street, Primero Place. It is located in Bugis Street and just a stone throw from major shop centres like Iluma at Bugis, Bugis Village, Albert hard and Parco Bugis occasion (Onezine, 2010). Other amenities include hotels, backpacker inn, restaurants, and Raffles hospital. Primero Place is highly accessible as it is strategically located near to vicinity like Bugis MRT, taxi stands and four bus stops nearby. For added convenience, over 1000 parking lots are available outside Primero Place and near by vicinities like OG Albert, Parco Bugis Junction and Shaw Towers. It is also close to schools like Nanyang Academy of Fine Arts and Singapore Management University. With many shopping centers, accommodation, amenities such as supermarkets, restaurants, boutique shops, cinema and restaurants / s afternoon teamboat eateries around, there will be a ceaseless high influx of customers ( superior generally the younger crowd / couples). Located near Primero Place, there are three bridal shops but Dazzling Brides is differentiated by concentrating on personalization Made to measure gowns and suit and a one-stop service bridal shop that caters almost every(prenominal)thing and settle everything in house (except album printing) for a more personalise feel (Business Finder, 2011 Street guide onory, 2011 coming into courtNearby, 2011) * (Refer to appendix 5a-d for Map and more information).FormationDazzling Brides will occupy two source offices (750 sqft $3600 monthly each) on level t wo via rental. One office will be used for indoor photoshoot and the former(a) will be bridal showroom. As both units are well maintained with overtone furnishing, minimum renovation (estimated $10,000) to meet the preposterous requirement of a bridal shop will be done and Most renovations will be free-standing and can moveable (Refer to Appendix 6 for pictures).Description of the unit (Real Estate Listings Singapore, 2011)Shop House with Lift AccessFalse Ceiling, Lightings, Electric ports, Telephone portsIndividual subscriber line ConditionalOne Partition directionTimber FlooringAttached Washroom with Shower FacilitiesAttached Shelves And Show Case4.4 Key playersThese key players in the bridal industry provide exclusive and unique ar chemical chainments and unique designer crack for ones wedding day.Ted Wu For the flawless bridal gown, Ted Wu is the answer. Ted Wu is associated with dazzling bridal gowns with intricate fabric designs and comely style with Peranakan embroidery and superior beadwork on the beautiful silk organza.Divine Couture This bridal shop provide one of the best bridal services in and it offers an extensive range of stylist, glamorous gowns and evening wear. For its gowns, main focuses are on subtle embroiders, lush silks and elaborate bead work.Amanda Lee Weddings With an exquisite designer wear range using lush fabrics and gorgeous color, it has transformed the bridal scene and becoming one of the best and a leading name in Singapores bridal industry.My Dream Wedding One of the key bridal players in Singapore that provides one stop custom bridal services in wedding photography, gowns and themes.The Wedding Present Looking after every aspect from designer gowns, suits, car decoration and floral bouquets and service, it is a one-stop bridal shop that cater to personalized needs / services in a fuss-free manner (Compare Infobase, 2009). production and ServicesDazzling Brides extensive product and services includeBridal nightie / Eve ning Gown / ROM Dress / Groom Suit (jacket and pants) / Tea dress / bridesmaid DressFlower fragrancy / Bridal Car Decoration cause and Hair-DoPhotography services including studio, outdoor shootWedding album and photo framePortrait with canvas and frameAccessoriesGeneral consultation servicesDazzling Brides is pioneered by a team of talented and innovative consultants, in house designers and photographers to turn your fairytale into reality. We believe in making ones special day unforgettable. Specialize in customized made-to-measure gowns and suits lovingly made with materials specially imported from Japan, Hong Kong and move of Europe. With simplicity and civilization as our hallmark, the design style is always strong on innovative orient techniques and carried hands sew embellishment. Another trademark of Dazzling brides gown is the creative use of crystals by Swaroski for the elegance and allure touch.Legal StructureDazzling Brides is incorporated by three directors (shareh olders) with passion for the bridal industry. The accompany is deemed as a legal entity separate from its members and directors and profits are subjected to corporate tax rates. A one-on-one Limited Company (Pte Ltd) will be formed whereby individual shareholders personal assets are protected and own liability is limited to value of the shares members also have limited liability. In a bridal business, there are many aspects to each deal so to prevent clients from suing the directors, limited liabilities is important to safeguard personal assets. Set up costs consists of fees for company name approval S$15 per name and registration fees S$300. Official procedures to comply consist of personal assets are protected of company secretary, auditor (exempted for the prototypal three years of business) annual returns must be filed and there are specific rule for general meeting, appointment of directors and shareholders resolutions etc. The company will have perpetual succession unles s business is closed by winding up or striking off (Spring Singapore, 2009).5.0 SWOT ANALYSISDazzling Brides competitive bounce is that it is located geographically in heart of the city and is accessibly convenient for patronizing by customers. It has a very spacious area that has ample space for brides family and friend. Space constraint will be eliminated with smartly arranged decor so as to create an ambience of freedom where bride can move with ease spot trying their wedding gowns. Not only that, a sitting area will also be provided so as to make family members and friends feeling comfortable too as they are very frequently responsible in providing positive or negative feedback to customers purchasing power.Dazzling Bride will carry high end wedding gown by in house designer and each designer will be allocated a designated section in the shop space. For example if a customer is looking for designer A wedding gown, they will be able to see this entire designer options grouped in one segment. On top of that, Dazzling Brides will also collaborate with Swarovski closely so as to provide brides a glittery experience look to their expectations. These are some strong quality that Dazzling Bride possess that will ensure a smooth flow of process from meeting up with wedding consultants, selection process, fitting, photographers selection and many more.Sales staff hired by Dazzling Bride will be employed based on their experience in the retail industry and has the necessary knowledge and skills so as to ensure that customers will feel supported at all times in every detail of their wedding preparation. The key criteria required will be sale personnel that have high tolerance and patience level and are creative in their selling capability.Dazzling Brides is a new business venture and this may seem to be a slight pinch nevertheless with great determination, sincerity and passion of its consultant, in house designers, talented photographers and dedicated service st affs, Dazzling Brides will be able to deter any hiccups that might occur.It has been a trend for brides to have their wedding photos taken afield, for example in Malaysia, Taiwan and many other counties where packages are bewitchingly price. However Dazzling Brides is confident that with wedding gown designs that are exclusives and unique in line with great service and a holistic appeal of making the bride-to-be experienced a memorable event the thought of engaging in overseas packages will be greatly eliminated as every step will be conducted at home. This form of convenience will allow brides an opportunity to have more time to concentrate on other wedding preparation that can be massive.Marketing Plan Wendy7.0 ORGANIZATION PLAN7.1 Human imagery PlanAs marriage is serious matter as it happens only once in a lifetime so everyone in Dazzling Bride must take customers wedding day seriously. Hence, it is of paramount importance that everyone shares the same values and fit with t he companys culture. Regardless of positions, we will be very selective and, there will be a set of guideline that the candidates must fulfill during selection. On the job training will be carried out by management to help with individuals learning process and to improve them as time evolves. In this fast moving fashion lifestyle industry, it is vital to stay updated on latest coveted item in the market. Thus, we will encourage all to expose to the latest MTV, magazines, bridal shows and exhibition to gain insights. There will be challenging but achievable objectives to optimize potential. While on the job, their performances will be observed and if they fail to meet standards, they will be terminated within 2-3 months. Rewards and remuneration will be tied to performance (incentives trips and bonus) (Refer to Appendix X for enlarge human resource plan).7.2 StructureIn order to be successful and to uphold the standards of top quality bridal products and services, we will cultivat e a culture so that everyone is motivated and will put in 101% effort.Fostering people with strong professional skills and characteristics People with a dream (Flexible and daring to make decision), common value, and strong commitment with cohesive attitude.Fun working environment to pursue dreams, encourage innovation/creative, to grow and contribute to goals with minimal politics.Processes, systems and decisions light and transparent.Honest, ethical and socially responsible business behavior.Culture that allows opportunity for changes, growth, close communication and company that very cares.Incentives to encourage collective success.In addition, we have a defined organization structure (Hisrich et al., 2010) that layout key personnel, roles and responsibilities to direct efforts at all levels. This helps to maintain a strong strategic fit with its mission and provide produce business direction. The organization structure help management to stay on top of happenings and ensur e that there is continuous review of operation and capital budgets, exploring opportunities for growth and expansion, supporting day to day activities, ensures business objectives are made, resolving conflicts, ensure proper use of assets and develop network of information sources (Refer to Appendix X for detailed organization chart).7.3 Equipment / ProcurementEquipments to be purchased will consist of office, stock, indoor photo-shoot and showrooms equipmentsOFFICESHOWROOMINDOOR turn onFax / PhoneCash RegisterSewing MachineCameraCalculatorSignage / BannersShelves/RacksTripodDesk / ChairsBagsScissors / Pins / mensuration Tape / Sewing KitsStudio strobes (lighting) + StandsComputersChairs and TablesStationeryBackdrop and PropsCopierNETS/ Credit Card celestial poleDecorationReflectorFiling footlockerDye Set-UpStereoDressing tableMisc. SuppliesFiling CabinetTelephonesChanging Room (Portable)Forms/ContractsTelephone InstallationMirrorSTOCKHangersVacuum Cleaner / Cleaning itemsRacks / HangersBridesmaid dress samplesIron / SteamerWindow Display FixturesEvening Gown / ROM Dress / tea dress samplesMannequinsCoffee Maker and SuppliesCrinolines / Can CanSofaCurtainsAccessories samplesBusiness CardsChanging Room (Portable)JewelryMirrorsShoesGroom suit samplesBridal gown samplesFlower bouquet samplesPortrait, wedding album and photo frame samples8.0 Financial Plan TBA9.0 EXPANSION PLAN/ EXIT PLAN9.1 Expansion PlanAt the end of the third to fourth year of operation, Dazzling Brides vision will be to go organically by not only providing new range of beautiful exclusive wedding gowns for purchases or rent. We will consider opening up another shop that will provide extended services for a wedding industry and diverse our business model to cater to other services. We will provide brides to be with a venue to conduct their wedding ceremony with live bands packages if needed, transportation for bride and families, wedding decoration and source out gifts for guest and even catering services. Aside from that we will also extend our business by collaborate with the Indians and Malay community so as to provide the necessary wedding needs. In addition we would also participate in Singapores Bridal Bazaar Fair where the latest wedding gowns range will be showcase.9.2 Exit PlanHowever if the expansion plan were to come in condensed or if Dazzling Brides fail to generate positive income we will decide to sell the business as a management buyout (MBO) where new group of management will still be able to stretch the business in a different management style and elevate the business further.10.0 Milestone (Summary) TBAAppendix 5a Map of Bugis Street and Primero Place (Extracted from Streetdirectory, 2011)Appendix 5b Primero Place (Extracted from Streetdirectory, 2011)Appendix 5c Analysis of Primero Place General and accessibility(extracted from ShowNearby, 2011)Appendix 5d Analysis of Primero Place Parking and Transportation(extracted from ShowNearby, 2011) Appendix 6 Pictures of the offices (Real Estate Listings Singapore, 2011)Job spec for Bridal radiation patterners, Photographer, Coordinators, Seamstress and Make Up Artist (Stone, 2005)JOB conditionPosition Bridal Designers x 2 assignment 20 certify 2011Selection CriteriaExperience To advise clients on the design of the gown. Design and develop bridal gowns and suits in accordance to the needs of customers. Source merchandise / materials and liaise with suppliers. Singaporean / PR and Malaysian (female) preferred.Qualifications Diploma or Degree in style Design/ Fashion Marketing/ Fashion related.Skills, Abilities and Knowledge Minimum 2 years experience. Well versed in Adobe Illustrator and Adobe Photoshop. Has good fashion sense, market foresight and capable to conduct material sourcing.Personal Qualities Pleasant personality and meticulous in work attitude.Passion for bridal fashion, creative thinking, and a team player.Able to handle stress and customer oriented.Excellen t side / Mandarin communication skills.Special Requirement Keen to work moment hours (including Weekends / everyday Holidays).Remuneration pay range from SGD 2000 to 2300 with attractive benefits.JOB SPECIFICATIONPosition Photographer Date 20 March 2011Selection CriteriaExperience 1 to 2 yearsin bridal and lifestyle photography. The right candidate will need to have highlydeveloped creative skills both with the tv camera and in Photoshop. Singaporean / PR and Malaysian preferred.Skills, Abilities, Knowledge and Personal Qualities We require somebody who is a good in communication works well with people and is able to meet deadlines with quality work. Studio and outdoor lighting and knowledge are needed. Fluent position and Mandarin with high levels of social energy is a must, as there will be high demands for clients interaction and teamwork.Special Requirement Keen to work irregular hours (including Weekends / Public Holidays) and keen to travel.Remuneration Salary range from S GD 1500 to 2000 with attractive benefits and travel allowance.JOB SPECIFICATIONPosition Coordinator x 2 Date 20 March 2011Selection CriteriaExperience Attending to customers and draw good rapport with clients. Co-ordinate appointments and follow up between internal departments and customers. Perform daily administrative duties (ordering inventories, coordinating with printers, florists etc) to meet the needs of the operations. Other ad-hoc duties when required. Singaporean / PR and Malaysian (female) preferred.Qualifications Diplomaholders with 1 to 2 yearsof sales co-coordinating administrative experiences.Skills, Abilities and Knowledge Well versed in Adobe Illustrator and Photoshop and Microsoft office. Able to communicate with customers independently and able to handle artwork.Personal Qualities Pleasant personality and meticulous in work attitude. favorable organizational competence with excellent follow-up skills. Presentable, pleasant personality and Service-oriented in ac hieving customer satisfactions. Excellent side / Mandarin communication skills.Special Requirement Keen to work irregular hours (including Weekends / Public Holidays).Remuneration Salary range from SGD 1800 to 2100 with attractive benefits.JOB SPECIFICATIONPosition Seamstress x 2 Date 20 March 2011Selection CriteriaSkills, Abilities, Knowledge and Experience 1 to 2 yearsexperience in sewing / measurements (textile). Singaporean / PR and Malaysian (female) preferred.Personal Qualities Willing to learn and can communicate with basic English and Mandarin.Special Requirement Keen to work irregular hours (including Weekends / Public Holidays).Remuneration Salary range from SGD 1300 to 1500 with attractive benefits.JOB SPECIFICATIONPosition Make-up Artist x 2 Date 20 March 2011Selection CriteriaSkills, Abilities, Knowledge and Experience 1-2 years strong experience in MakeUp Artistry. Singaporean / PR and Malaysian (female) preferred.Qualifications Professional Makeup Certification.Person al Qualities Willing to learn and can communicate with basic English and Mandarin. Willing to travel and good interpersonal skills.Special Requirement Keen to work irregular hours (including Weekends / Public Holidays).Remuneration Salary range from SGD 1800 to 2000 with attractive benefits and travel allowance.Organization ChartOutsource Audit commissioning and SecretaryManaging Director(Plans / Analysis and Management) (Photographer)Associate Director(Financial Matters)(Designer)Associate Director(Human Resource and Administration)(Make-up Artistry / Consultant)Bridal Designersx 2Gown design and material sourcingPhotographerIndoor, outdoor shoot and artworkMake-upArtist x 2Indoor, outdoor shoot and actual dayMake-upSeamstressx 2Sewing, Alteration and MeasurementCoordinatorx 2Serving customer, coordination of operation