Musical Theatre – Fiction Assignment

Andrea drives a railroad car through restless reinvigorated York traffic (A Good arrange off of the Day) and receives a phone call from Miranda who orders her to get her car from rail guidance car care, her dog from a vet, and bring them to Mirandas house. When Andrea comes to report to Miranda that everything has been done, her boss tells her that she was sibyllic to bring the car and the god to the office instead of Mirandas house. She tells her companion that everything should be by the door of her office in 15 proceeding (15 Minutes).The atmosphere in the headqu stratagemers of Runway is deform and almost hysterical (The World of make). When Andrea fulfills these directions, they leave for a exploratory show of the latest collection of a prominent designer ( substructure the Scenes). Andrea proves to be more qualified than Emily, and Miranda decides to take Andrea on an important concern trip to genus Paris the fact that deeply offends and disappoints Emily (Paris, Je Taime Moi Non Plus). When Andrea comes home that night, she realizes that she forgot active her boyfriends birthday (This Not-so-special Day), and their relationship teeters at the backtalk of abyss.Act 2Miranda and Emily arrive to Paris they attend top-notch fashion shows and receptions (Eurostar). Andrea once in a while meets Christian whom she knows from New York, and the romantic atmosphere of Paris makes her spend a night with him. However, in the morning she realizes that she made a mistake and finds herself lose Nate (Charms Are watery). On board of the plane that carries her back to New York, Andrea reconsiders her lifestyle and values (Home Again).She is unhappy to return to her busy workplace (The World of Fashion Reprise). She decides to quit her job and ask a better balance between her professional and private life. in advance leaving, she presents all the designer clothes to Emily (These Little Pieces of fabric) and in this way denounces the importance of looks and fashion. The musical ends with a scene of Andrea reunion with Nate (Being unfeigned to Yourself).Character ListAndrea Sachs She is a young graduate from Midwest who has unspoiled moved to New York to look for a job at a magazine or naked as a jaybirdspaper. At the beginning, she is confident of her abilities, yet she is easily baffled by vibrant New York life and tough approach of her new boss.Miranda Priestley She is a military unitful and authoritarian editor of the Runway magazine. She has connections both in the press world and in the world of fashion however, she often demonstrates her power by maltreating her subordinates.Emily She used to be the first assistant to Miranda before the stretch of Andrea who proved to be more competent and was promoted to Emilys position.Nigel He is the art director of Runway who often advices Andrea on how to dress with taste and get over with Mirandas whims.Nate He is Andreas boyfriend who suffers from lack of attention and condemns her girl paying too much attention to her job and her looks.Christian He is a magazine writer who fancies Andrea and eventually seduces her into a romantic menace in Paris.Chorus Chorus, together with Nigel, performs The World of Fashion song and serves the finding of conveying the atmosphere of fashion industry characterized by (quoting Sunset boulevard musical) whispered conversations in overcrowded hallways.Song ListAct 1A Good Start of the Day (upbeat)15 Minutes (upbeat)The World of Fashion (dance)Behind the Scenes (upbeat)Paris, Je Taime Moi Non Plus (ballad)This Not-so-special Day (ballad)Act 2Eurostar (upbeat)Charms Are Frail (ballad)Home Again (ballad)The World of Fashion Reprise (dance)These Little Pieces of Fabric (upbeat)Being True to Yourself (ballad)SpectacleThere are three different set headquarters of the Runway magazine, Andrea and Nates apartment, and Paris. The first set features the use of quick lights, crowd, hallstands, and various posters from fashion shows . The second set should convey the calm and favourable atmosphere of New York middle-class couple. The third set features some of the landmarks of Paris (e.g. Eiffel Tower) and creates the atmosphere of excess, lush, and festivity. Almost all costumes used in the musical should be expensive and fashionable designer clothes the only character that wears insouciant clothes in Nate. No special effects are used, besides the song The World of Fashion is accompanied by a ballet.The guinea pig of the musical is the balance between professional and public life and ambitious choices people have to make. It also deals with the ability to stay honest and kindhearted under the pressure from inhibiting circumstances.

My Hobby- Kayaking Essay

Ladies and gentlemen, I have come here to talk to you near one of my hobbies, kayaking. A common misconception is that a kayak is the same as a boat, but this is not the case. There are a come of differences between a kayak and a canoe, the main difference is that in a kayak, you are enclosed, un resembling in a canoe, whose cockpit is much corresponding a boat. Also, a kayak is normally for one person totally and a canoe is for a number of people. Finally, in general, a canoe has only one paddle. While a kayak has two that are joined to take onher with one shaft.The word kayak means huntsmans boat. The kayak was developed by cultures in the gelid of North America for hunting. To these people, the kayak meant survival. Without it they couldnt get food. There wasnt much time for recreation. To obtain food they used kayaks to hunt in extremely harsh conditions. Archaeologists have found evidence that indicates kayaks to be at least 4000 years old.Hunting in a kayak was real( prenominal) dangerous. Sometimes a wounded animal wound attack the kayak, and seahorse and whales were especially dangerous when injured. Occasionally the harpoon line would tangle and disability the kayak. Because the escaping normally was so hazardous, these people became quite proficient in the Eskimo throw up (where if you get flipped upside down, this is called capsizing, you flip yourself up again instead of exiting the kayak). The think for this is that in emergencies, exiting the kayak into the water was very perilous the animal that they were nerve-wracking to hunt could be even more dangerous if they were attacked while inwardly of the water.Rolls that are thought of as tricks now were based on certain survival techniques. The hunter may have been hurt by a wounded animal or have their hand tangled in the harpoon line, and therefore the Eskimo roll is essential to avoid drowningThese paddlers used jackets do from waterproof skins and seal in quizines. immediately, these waterproofs are also used as well, they are called cagoules,but they are fortunately made of fabricI like kayaking because it gives you a sense of freedom. The fresh air and water can be very refreshing and relaxing. A slap-up thing about kayaking is its great diversity. The number of things that you can do and the m whatever ways that you can do it is overwhelming. You can go with as many or as superficial people as you want. You can go in almost any weather as long as you wrap up flying in colder circumstances. You can do tricks such as the Eskimo roll. You can rush along your friends and even play games such as bulldog. Finally you can go on long sight recognizeing tours. The scenery is frequently breathtaking, you can get close to wildlife such fish swimming and it is not uncommon to see the adorable sight of a duck and a line of chicks spare-time activity its mother. There is a large sense of satisfaction when you get intermit or learn something new.Today, these hun ters have replaced their kayaks with motorboats, but kayaking has become a very popular form of recreation in other parts of the world. Todays kayaks are mainly made of plastic and wood. Their design runs from downcast white-water boats to 20 foot long touring kayaks that can carry several hebdomads provisions. The reasons we paddle may have changed, but the kayak cadaver a quiet, efficient and fun means of transportation whose design has stood the test of time. Thank you for listening

Casino and American Gaming Association

fun is the betting of cash on a random outcome. It includes bingo, lotteries, some card games, slot machines and of course many former(a) games that atomic number 18 played in cassinos. It is what people consider a in-person choice and a form of entertainment. People should non be denied an drill that they enjoy, legalizing bid would bypass that statement as for the regulating, addition to the age restriction, political relation should prevent fraudulent acts from taking place and protect the players. Gambling stack create jobs and help the countrys economy however, the economic benefits atomic number 18 exaggerated and jobs created are usually low salaried.It creates jobs in cassinos such as security guards and dealers. The jobs are not only in casinos, there are also in hotels and many tourist locations. Gambling is also a good deal used to raise money for the states and good causes by taxing the winnings. However, George Molyneaux, check of the Scotland schools deba ting team stated, The economic benefits of play are exaggerated. They generally created low paid jobs for local people and it is immoral for the states to raise money by exploring fatuity and greed.This states that jobs created by casinos and gambling are low paid and do not do any good. This statement is not true because casinos in truth helped to regenerate places with unemployment, such as Atlantic City in raw(a) Jersey. jibe to Ameri force out Gaming Association In 2002, the commercial casino industry provided more than 350000 jobs in the United States, with wages and benefits totaling $ 11 billion. An estimated 400000 superfluous jobs are supported by casino industry fall outing. In one year that is a lot of employment. And the paychecks arent that low.That is more than an mere(a) school teacher income which is $24,030. In 2004, the median earnings of a casino security guard were $24,510 (collegegrad. com). Thus, really gambling helps more that it damages. Gambling is an entertainment, it is a leisure pursuit that people enjoy, further some time it can be addicting resulting in a loss of money. Gamblers know that they are in all likelihood to lose money. They still gamble because it is enjoyable. They even get out excited around a possibility that they might win, even if they lose they enjoy the experience.However, George Molyneaux claims Gambling is addictive many people start gambling without thinking. Once they get addicted, it is too late. True, gambling can be addictive but adults can control themselves. After all the limiting age is 21, intend when 21, one is considered an adult and is capable of making comprehensive and conscious choices. According to USplayers. com Unlike Drugs, gambling is not physically addictive, it is only psychologically addictive. preaching programs can address those who are addicted.People are closely aware of the risks of addiction and gambling and should be able to choose how to spend their money. Legalizing gambling would let people to do what they enjoy more freely and in more places. Spending 20 dollars on a 2 hours movie has the same amount of pleasures as betting 20 dollars gambling for 2 hours. One could at least win some money back in gambling. The point is that people enjoy gambling and should not be stopped from doing so, when it actually has benefits. Bottom line, legalization and regulation of gambling are beneficial to both parties government and the gambler.Work Citedhttp//www.collegegrad.com/careers/servi24.shtmlhttp//www.usaplayers.com/gambling/questions/why-online-gambling-should-be-legal-in-usa.html

Self-Supervision and Plan

Clinical psychical wellness guidances diagnose, treat, and test psychological disorders as well as allow and discipline customers clevernesss needed for dictatorial behavior changes. jibe to the 2012 American Mental health Counselors standstills (AMHCA) code of ethics Mental health directions call up in the arrogance and worth of the individual. They be committed to increasing familiarity of human behavior and determineing of themselves and others. They use their skills al wizard(prenominal) for purposes consistent with these entertain and do not knowingly permit their misuse by others.While demanding for themselves license of inquiry and community, genial health counselors accept the responsibility this freedom confers competency, objectivity in the application of skills, and concern for the silk hat interest of lymph nodes, colleagues, and society in general. They hike clients well-organism on multiple aims by providing measure services and treatments for a wide range of clients in assorted settings (Gladding & New most, 2010). According to the AMHCA, mental health counselors have a primary obligation to c atomic number 18 information ab come in individuals obtained in the course of exercising, determineing, or research.Personal information is communicated to others only with the persons written consent or in those circumstances where there is pull in and imminent danger to the client, to others or to society. Disclosure of way information is circumscribe to what is necessary, relevant and verifiable. Another position of mental health counselors would be to actively learn and promote as well as be sensitive to the polar cultural, social, and different backgrounds of their clients. Continuous education, research, and self-aw arness are the competent counselors key to effective, safe, diverse, accepting, and empowering advise treatment and career.With the growing diversity of the U. S. population, counselors are incre asingly called on to make their services more widely accessible in racially and ethnically diverse localities. Ethnic and racial disparities in mental health are driven by social factors such as housing, education, and income (Vasquez, 2007). According to Vasquez, providing services to specific populations and building a break practice can supporter a counselor remain competitive, seduce new experiences and clients, and obtain recognized as an expert in act upons with grouchy populations.Developing awareness of cultural values such as reliance on family support systems, collective decision do, spirituality and moderate an eye on for peers is par come in reaching out to diverse populations. The ability to actualize and respect a prospective clients belief system is crucial (Vasquez, 2007). pagan factors such as counselors gender and office environment (like artwork and piece of furniture arrangement) may have a bearing on the demand for as well as the delivery of ser vices.Counselor education faculty often entreat students to celebrate diversity, barely the average student is not equipped with experience of the components of the RESPECTFUL counselling Cube (DAndrea & Daniels, 2001). These include religion and spirituality (R), frugal class background (E), sexual identity (S), psychological maturity (P), ethnic and racial identity (E), chronological stage (C), trauma (T), family background (F), grotesque physical characteristics (U), and geographical location (L).Assessing the differing views of the above domains by diverse clients leave alone affect the guidance process and can be used as a ladder to accommodate culturally diverse clients. It is time for the counseling profession not only to recognize multicultural and diversity issues, but to develop systematic and practical approaches for helping counselors address and adapt counseling practices with culturally diverse clients (LeBeauf, Smaby & Maddux, 2009).According to the America n Mental health Counseling Association (AMHCA), Clinical Mental Health Counselors who deliver clinical services mustiness comply with state statutes and regulations governing the practice of clinical mental health counseling and adhere to all state laws governing the practice of clinical mental health counseling. In addition, they must besides abide by all administrative rules, honourable standards, and other requirements of state clinical mental health counseling or other regulatory boards (AMHCA, 2012).Mental health counselors promote clients well-being on multiple levels by providing prevention services and treatments for a wide range of clients in diverse settings (Gladding & Newsome, 2010). The profession of mental health counseling is continuously changing and evolving. Some of those changes are pleasantly welcomed, period others are not so oftentimes. Mental health counselors must put up updated, educated, and involved in all aspects of the profession in order to best dish up their clients.State and national policies on mental health counseling are there to protect everyone involved. State policies are designed to regulate the captain practice of mental health counseling. This regulation serves to protect the consumer by ensuring that their rights and dignity are not violated (Ford, 2006). Licensing and credentialing are essential to the profession of mental health counseling (Gladding & Newsome, 2010). Counselors must have the competencies to not only keep up with the constant change in public policies but to mesh for the rights of their clients as well.Mental health counselors must possess a strong gestate to help others as well as the ability to inspire trustfulness, think, and respect. wellness and self-care activities are essential to a counselors well-being and professional person longevity. Knowledge of human behavior, social systems, self-awareness, diversity, and respect for human dignity are all required qualifications of a ment al health counselor. Self-awareness is one of the nearly important qualities and behaviors of an effective counselor because it is a way to explore their in-personities, value systems, beliefs, natural inclinations, and tendencies.To become self-aware is to become familiar with ones worldviews and is often the first step for many in becoming self-improved by means of personal finish setting. Self-awareness is also empowering and thusly brings the counselor a discontinue understanding of themselves and their clients. Morrisette (2002) describes how self-awareness tints the counselors identity by helping them understand a myriad of situations from many different perspectives. This understanding enables them to seek out solutions with multiple approaches, and to understand and evaluate the consequences and outcomes of those approaches.Self-awareness is a critical component to the growing and victory of a counselor because it the key to ethical decision making in counseling (Rem ley & Herlihy, 2010). A counselor that is self-aware not only understands their clients but also empathizes with them which in turn helps in building trust and developing a more therapeutic relationship. Clinical mental Health Counselors help clients work through a wide range of personal issues from career changes to relationship lines, anger management, depression, self-image, stress, parenting, addiction, and suicidal thoughts.They have many different roles and responsibilities that it is al nigh impossible to identify them all, but most importantly they are obligated to develop and maintain a safe, trusting, and comfortable relationship for their clients at all times in order for the therapy to work. The mission of the American Counseling Association is to enhance the quality of behavior in society by promoting the development of professional counselors, advancing the counseling profession, and using the profession and practice of counseling to promote respect for human dignit y and diversity (ACA, 2005).I believe that my past experiences, diverse cultural background, and education will play a major role in my success as a mental health counselor. They have equipped me with the necessary tools to be an effective counselor. My familial experiences taught me to appreciate, respect, and love others. My cultural background taught me to never judge a leger by its cover and to accept others for whom they are. My educational background in medicate taught me how the human body works, and especially how genetics plays a major role on the development of the individual.As a future mental health counselor I would like to help those that have gone through or shared similar experiences as I have. My families refuge experience taught me vastly and shaped me into the person that I am today. Some of those life lessons are but not limited to perseverance, patience, self-efficacy, socializing, love, forgiveness, cultural diversity, advocacy, and respect for ones self and others. I view my past hardships and challenges as tools that will guide me to fulfill what may possibly be my calling in life which is to counsel, educate, and empower those that went through similar situations as my family and I did.I would like to work in a private practice as a family therapist, or a refugee counselor, even for an advocacy group that would allow me to utilize my intimacy in the subject areas of refugee counseling, cultural/ethnic diversity, and immigrant counseling. As a refugee counselor I would not only focus on immigrants time in the United States, but also on their reasons for leaving their homeland, their experience of migration, their resources to function in unfamiliar environments, and the receptiveness of the new country ( twain politically and socially) to their presence.My diverse background, education, and personal experience will allow me to understand and relate to my clients on a deeper level. Sue & Sue (2003) state that in order to be a cultura lly competent professional, one must first be aware of his or her own values and biases and how they may affect minorities. I believe that my personal life lessons have equipped me with the necessary tools to become an effective and culturally competent mental health counselor. The aim of counseling care should be supervision of the counselors own self supervision.As Confucius said, Give a man a fish and you feed him for a day teach him to fish and you feed him for a hundred years (OHanlon & Wilk, 1987, p. 264). One of the most important qualities that I learned as a result of my familys migratory experience would be that of self-confidence and self-efficacy. Fostering students confidence in their abilities to effectively work with the clients they intend to serve has been a longstanding goal of most counselor education programs (Bernard & Goodyear, 2004 Hensley, Smith, & Thompson, 2003).In general, those counselors who are more confident in their ability to use their clinical skil ls in real life settings often provide a higher quality of counseling services to the clients they serve (Barnes, 2004 Bradley & Fiorini, 1999). One of the major approaches often used when investigating the process of gaining competence and self-confidence in particular domains of behavior has been self-efficacy theory (Bandura, 1989).Also called perceived ability, self-efficacy refers to the confidence people have in their abilities to successfully perform a particular task (Bandura, 1986). Counseling self-efficacy (CSE), according to Larson (1998), is best described as the beliefs or judgments an individual has about his or her capability to effectively counsel a client in the near future. It is an important factor related to the level of anxiety novice counselors experience as well as the amount of effort they put forth to learn advanced counseling behaviors (Larson, 1998).As a result, some counselor educators and researchers have suggested that increasing counseling trainees sel f-efficacy is a worthy development goal (Larson, 1998) and that examinations of this construct should be included in both the research and evaluation of counselor competency and training effectiveness (Yuen, Chan, Lau, Lam, & Shek, 2004). Koob (1998) express that Therapist burnout and career changes, even after several years of being a therapist, can be traced back to ineffective supervision and that tralatitious standards of supervision have been ineffective in promoting positive perceived self-efficacy in therapists in training.Therefore, the lack of self-efficacy greatly impacts the counselors effectiveness and competence levels. A supervision model that builds confidence and self-efficacy is needed for counselor success and career longevity. Such supervisory model would be the solution-focused which emphasizes competence, strengths, and possibilities rather than deficits, weaknesses, and limitations (Morrissette, 2002). Solution-focused supervision, in parallel with therape utic practice, is about collaborating in a partnershipwhich pays charge to, and develops, the supervisees interests, best intentions, and goals for their work (De Shazer, 1988).Solution-focused supervision focuses on abilities, learning, and strengths that the therapist already has. It also allows the therapist to acknowledge what services work best with their clients such as their skills, abilities, and creative ideas. Another area of strength would be developing the supervisees preferent future or outcome and collaborating with the counselors and the clients regarding their work together where they focus on the goals and the solutions versus the problem.It also allows the counselors to take a not-knowing position as well as uses scales to measure and develop progress while offering appropriate, evidenced esteem respectfully. On the other hand, solution-focused supervision requires the problem or challenge to be clearly identified in order for it to be successful must present a problem in order to seek resolution. Identifying the problem sometimes may present challenges to the counselors self-supervision model.This slip of model allows the supervisees to evaluate themselves and identify and improve their own strengths and weaknesses which promote positive behavioural changes. Helping a refuge family of four adapt to their new surroundings is an example of solution focused supervision guiding them through their acculturation process, where becoming competent of the familys cultural beliefs, backgrounds, and worldviews through community resources and support groups.The counselor can research and educate themselves about all aspects of the clients culture giving the counselor self-confidence to conduct effective counseling sessions. The Council for Accreditation of Counseling and Related Educational Programs (CACREP) defines counselor supervision as A form of instruction where by a supervisor monitors and evaluates an internship or practicum students perfor mance and quality of service provided, facilitating associated learning and skill development experiences (CACREP, 2009).According to the American Psychological Association, supervision covers a vast and diverse collection of responsibilities, including but not limited to monitoring, evaluating, instructing, advising, modeling, consulting, supporting, foster autonomy deep down the supervisee and a responsibility to the patient, profession, system and society. Supervision also addresses legal and ethical issues that may arise, thus further emphasizing the importance of effective training within the mental health profession (www. apa. org).It is necessary to improve client care, develop the professionalism of clinical personnel, and impart and maintain ethical standards in the field. The quality and focus of supervision may have a direct impact on counselor development, service delivery, and, most important, client care and therefore should not be taken lightly. Supervision is a key component of counselor growth and ongoing development (Campbell, 2006) and impacts counselors attitudes, clinical style, and practice (Allen, Szollos, & Williams, 1986 Magnuson, Norem & Wilcoxon, 2002).The type of supervision can vary depending on various aspects such as the supervisees place of internship and work environment, client population, financial resource, and diversity of clients. What appeals to some supervisees may not appeal to others? Some may not experience comfortable using the solutions focused supervision model as much as I do. This model stresses growth through increasing ones self efficacy and boosting self-confidence which are vital aspects for me as a future mental health counselor that aspires to work with immigrant and refugee spring chicken self-efficacy is.Supervision of counselors has been described as an on-going, essential, mutually advantageous, and impossible task (Borders & Brown, 2005 Bernard & Goodyear, 2004 Zinkin, 1989). Counselor supervision h as undergone a variety of transformations since its emergence, however, the main goal of supervision remained the same which is to help guide counselors provide a better service to their clients which promotes growth and positive way of living.

Nike †Social and Ethical Issues Essay

Nike has become one of those world-wide companies targeted by a broad range of campaigning pressure groups and journalists as a symbolic representation of the business in society. In Nikes case, the issues are those of human rights and conditions for workers in factories in developing countries. In the incline of constant accusations, Nike has real a considered response but the criticism of Nike subdued continues.Nike produces footwear, clothing, equipment and accessory products for the sports and athletic market. It is the largest seller of such garments in the world. It sells to approximately 19,000 sell accounts in the US, and then in approximately 140 countries rough the world. secure about all of its products are manufactured by single-handed contractors with footwear products in particular being manufactured in developing countries. The keep company manufactures in China, Taiwan, Korea, and Mexico as well as in the US and in Italy.The Global Alliance report on the fac tories in Indonesia gave the following custody profile 58% of them are young adults between 20 and 24 years old, and 83% are women. Few put up work-related skills when they arrive at the factory.Nike has around 700 contract factories, within which around 20% of the workers are creating Nike products. Conditions for these workers have been a source of heated debate, with allegations do by campaigns of poor conditions, with worrying and ab delectation. Nike has sought to respond to these allegations by putting into place a law of conduct for all of its suppliers, and working with the Global Alliance to review around 21 of these factories, and to pick up and respond to issues.The main concerns expressed by workers relate to their physical working environment.A further report has been produced relating to a site in Mexico, which has experienced serious problems leading to labour disputes.In both cases, Nike responded to the audit reports with a detailed remediation plan.Naomi Klein , in her astray read book No Logo deals quite extensively with Nike, accusive them of abandoning countries as they developed better pay and employment rights in favour of countries like China, where these are less of a cost. She points to a photo publish in 1996 showing barbarianren in Pakistan stitching Nike footballs as an example of the use of child labour. Other critics have suggested that Nike should publicise all of its factories, and allow independent inspection to verify conditions there. Any auditing carried out by Nike should be made public.Nike accuses Naomi Klein of peddling inaccurate and old information. They point out that they have not abandoned countries as she claims, and remain in Taiwan and Korea despite the higher(prenominal) wages and labour rights. They admit that the 1996 photo documented what they describe as a large mistake when they began to order soccer balls for the first period from a supplier in Pakistan. They now operate stitching centres where the non-use of child labour can be verified.The Global Alliance was quite complimentary. It say Upon due consideration, members of the Operating Council unanimously expressed their judgement that upon learning of the allege violations surfaced through the Global Alliance assessment process, that Nike had acted in good faith, and developed a serious and reasonable remediation plan.BibliographyThe Economist (1999), US Edition, Sweatshop wars, fourteenth February, pp. 62Wheelen, T. L. & Hunger, J. D., (1995), Strategic Management & Business Policy, Addison-Wesley Publishing Company Inc.Zaino, J., (2001), Companies Give patronage to Their Communities, Information Week, 12th March, pp. 163.

The War Between Detergent Giants Hindustan Unilever (Hul) and Procter & Gamble (P) Continues

The war between detergent giants Hindustan Unilever (HUL) and Procter & attempt (P&G) continues. pic This ad is special as it is plain stupid. However, a recent ad on TV takes a direct dig on the competitors w ar which is not more or lessthing that has been seen on the Indi-Ad scene. The indirect references in ads have been in plenty but never ever I have seen much(prenominal)(prenominal) a direct struggle. If you are familiar with soar ads, their USP has been to highlight the captain technology which make the clothes more white/bright as compared to the more or less some other detergents.The new campaign that I am referring to has been started by Rin, a product of Hindustan Unilever Limited. It is a direct attack on the Tide Naturals product by Procter & Gamble. Note that when I say a direct attack it means an uncensored visual shows the competitor product and then highlights how the other product is better then the former. The sequence of the ad is as follows 1. twain l adies are standing on a bus stop, waiting to plonk their kids from their aim bus. 2. Both are carrying their shopping basket/dish with them. 3. wench 1 has Tide Naturals in her bag. 4.Lady 2 has Rin in her bag 5. Both ladies have a look at each others bag and Lady 1 boasts that Tide has a obedient fragrance and provide better whiteness/brightness to the clothes 6. In the mean meter, the school bus arrives and its shown that the white shirt of Lady 2s kid is strikingly brighter and whiter then the Lady 1s kid. 7. Lady 1 gets astonished by the whiteness seen. 8. Lady 2s kid reacts by asking he mother, as to why is the other lady so observant and amazed 9. There is a dis bringer during the ad that the analysis has been done by an independent execution 10.Its then claimed that presently in that location is promotional price of Rs. 25 on Rin as opposed to the earlier Rs. 35. As you can notice, there is a direct mention of the competitor product a coherent with the visuals. previ ous we had seen, how a row was created when Onida referred to Nokia in its ad though in at one time . This one seems to be an absolute direct attack. It is difficult to say if the ad will continue on TV. Tide would definitely come unwrap with a protest. However, I think the damage is already done. The main hitch about the reduced price of Rin would definitely catch the consumers centre of attention benefiting HUL.The ad is as given below The gloves are off, and it seems a bare-knuckle fight between consumer product majors Hindustan Unilever and Procter & Gamble is inevitable in the merchandise. HUL has come the first punch on Cincinnati-headquartered P&G on atmosphere, in front of millions of viewers on primetime television. In the first scarper of its benign by HUL, the latest on- zephyr communication of homecare soft touch Rin has openly taken on couple P&Gs Tide, without the typical airbrushing or pixellation to hide the rival brand name on TV.The Rin washing pulveri zation mercenary, which went on air on Friday, claims to be a better gauge product in resemblance to Tide. The visual clearly shows a translation of Tide, Tide Naturals, shown against Rin with the audio reflection Tide se kahin behatar safedi de Rin (Rin gives better whiteness than Tide). Within a day of its going on air, the campaign has landed up in court. A source at HUL tell its rival has gone to court and everyone at HUL has been asked not to speak about the ad. I have not blush seen the ad, said a psyche in the sales team discourse Rins marketing. But we have been told not to comment on anything. However, the HUL translator said, This advertisement reinforces the promise to Rin consumers that Rin delivers superior whiteness. This claim is based on science laboratory tests done through globally judge protocols in independent third-party laboratories. populate close to the action said the HUL dissemble comes as the fraternity was disordered about the Tide vari ant take in into Rins pie riding on superior quality attributes. Earlier, skirmishes between the two companies were always restricted to draped comparative advertising or twinned each others price cuts in the market.This time, however, HUL has decided to choose P&G directly, backed by laboratory data and documentation of a superior quality product. The company realised there was some confusion in the minds of Rin consumers because of the rival crack at a degrade price. So HUL decided to take on competition openly, a person said. When asked about the likely response to the ad, a P&G spokesperson said, We are cognizant of a knock advertisement on air against one of our brands. We will, however, continue to stay focused on growing our voice via delighting consumers and focusing our communication on the benefits of our brand. A market expert said the HUL commercial was strategically timed to coincide with the long weekend frankincense giving the Anglo-Dutch company comme il faut air time to show the commercial. veritable(a) if P&G decides to take any action against HUL, the TV commercial running on prime time has already got enough visibility in the past few days. Industry observers are now ceremonial occasion with interest P&Gs possible response to such a blatant claim by a rival. While some are talking about a possible legal recourse, some other school of thought envisages P&G opening up another(prenominal) front against HUL by taking on Surf.The war between FMCG giants Hindustan Unilever and Procter & Gamble intensified with the two seeking legal redressal alleging foul play on detergent powder advertisements. HUL, which has been asked by advertising watchdog ASCI to respond to complaints of disparaging the rival product Tide in its Rin ad, got a boost from an tack by Madras High Court directing P&G to transform its Tide ad. Meanwhile, P&G moved Calcutta High Court yesterday against HUL for putting out a disparaging advertisement against Tid e. We are aware of the disparaging advertisement on air against Tide Naturals and have filed a case against the same, a Procter and Gamble spokesperson said. The matter is currently world heard in the court and we are not in a position to comment on the outcome, the spokesperson added. HULs Rin TV commercial, which went on air on February 26, claims that it is better than Tide, with a tagline Tide se kahin behatar safedi de Rin. Until now, it has been rare for Indian companies to compare rival brands by naming and/or attacking them directly in advertisements.According to the latest January report by Morgan Stanley, Rin has lost as much as 25 basis points in market portion while Ps Tide has gained 60 basis points. HUL has already reduced prices of Rin to capture the decline. In its case HUL has challenged P&Gs claim in an advertisement that Tide contains natural ingredients like lemon and chandan. The Court on March 1 passed an order asking P to mod he gloves are off, and it seems a bare-knuckle fight between consumer product majors Hindustan Unilever and Procter & Gamble is nevitable in the market. HUL has landed the first punch on Cincinnati-headquartered P on air, in front of millions of viewers on primetime television. In the first move of its kind by HUL, the latest on-air communication of homecare brand Rin has openly taken on rival P Tide, without the typical airbrushing or pixellation to hide the rival brand name on TV. The Rin washing powder commercial, which went on air on Friday, claims to be a better quality product in comparison to Tide.The visual clearly shows a variant of Tide, Tide Naturals, shown against Rin with the audio saying Tide se kahin behatar safedi de Rin (Rin gives better whiteness than Tide). Within a day of its going on air, the campaign has landed up in court. A source at HUL said its rival has gone to court and everyone at HUL has been asked not to speak about the ad. I have not even seen the advertisement, said a person in the sales team handling Rins marketing. But we have been told not to comment on anything. However, the HUL spokesperson said, This advertisement reinforces the promise to Rin consumers that Rin delivers superior whiteness. This claim is based on laboratory tests done through globally accepted protocols in independent third-party laboratories. People close to the action said the HUL move comes as the company was worried about the Tide variant eating into Rins pie riding on superior quality attributes. Earlier, skirmishes between the two companies were always restricted to disguised comparative advertising or matching each others price cuts in the market.This time, however, HUL has decided to engage P directly, backed by laboratory data and certification of a superior quality product. The company realised there was some confusion in the minds of Rin consumers because of the rival offering at a lower price. So HUL decided to take on competition openly, a person said. When asked about the likely response to the ad, a P spokesperson said, We are aware of a disparaging advertisement on air against one of our brands. We will, however, continue to stay focused on growing our share via delighting consumers and focusing our communication on the benefits of our brand. A market expert said the HUL commercial was strategically timed to coincide with the long weekend thus giving the Anglo-Dutch company enough air time to show the commercial. Even if P decides to take any action against HUL, the TV commercial running on prime time has already got enough visibility in the past few days. Industry observers are now watching with interest P possible response to such a blatant claim by a rival. While some are talking about a possible legal recourse, another school of thought envisages P opening up another front against HUL by taking on Surf. ify the ad.

Rear Window; Alfred Hitchcock

After go through Rear window for a second term Ive come to realize that not only if is Alfred Hitchcock a extensive director, but also a majuscule depiction watcher. What Im trying to say is that he knows exactly what spate want to check everywhere in certain paintings. Voyeurism captures the attention of any unmatchable and only(a), viewers want to spy on the characters without being interpretn, and they want to be in positions that reality doesnt supply them to be in. Hitchcock knows this feeling both also well, making one(a) of the greatest cinemas of any time around that one obsession viewers countenance.This is wherefore Rear window is a great icon for ENC 1102, along with the quixotic tension and doubled subplots. The first time a saw the movie I really didnt see the voyeurism of the submit, to the highest degreely because it was in my broad(prenominal) school hu homophileities class and was t overage to figure out the story merchant ship the thril ler. The teacher told us to find out the mystery of Mr. Thorwald. But by and by refreshing myself of the movie a bring outd that Hitchcock was a very smart, nosey man, just like the rest of society.I pictured Hitchcock in the wheelchair watching all those batch out of his window, and then myself and came to realize that anyone would watch if it were inconsiderate to you. This led me to recognize that the movie, coffin nail the crime investigation, was all about voyeurism and how people love to see without being seen. I watched it with my br other, who is a film study at UCF, and he too thought the same thing. We discussed the movie afterwards and he came to appreciate the movie for being shot in one ara.The one person that does make out to live the voyeurism in the movie is pile Stewart. Hes the perfect of import character, L. B Jeff Jeffries, who is a photojournalist. firearm on the job he broke his leg at an railcar race after a big crash. Because of this he is confi ned to his witness flatcar and begins to watch all his neighbors and how they go about their day. Behind his twist is a courtyard joined by three other edifices. throughout these three building are contrary characters that Jefferies watches.Theres a frustrated yet fun loving composer in the building to his right, a middle aged couple with a small dog, a professional dancer who seems to enjoy practicing her routines, a lonely woman who seems to live in a fantasy world, and a salesman and his unfounded married woman all in the building in front of him and a pair of isolated newlyweds that live behind the shades of their apartment window to his odd. As he sits cooped up in his apartment he begins to notice everyones behaviors, when suddenly the salesmans wife has disappeared. Jeffries and his girlfriend, Lisa Freemont, played by Grace Kelly, become suspicious of the salesman Mr.Thorwald. He begins to watch him every day and notices things that make him that more suspicious, like sending a suitcase off somewhere, having all his wifes jewelry, or wash the knife and saw in his sink. Where did she go? Whats in the trunk that the salesman ships a course(predicate)? Whats he been doing with the knives and the saw that he cleans at the kitchen sink? Rear Window was released on August 1, 1954 and was shot in Los Angeles, California. Its company is Paramount Pictures and is in full color and sound. It is listed under many different types of genres like crime, mysteries, thriller and romance.It was nominated for quadruple Oscars, best cinematography, best director, best sound, and best writing. It was nominated in nine other categories at smaller award ceremonies and won four of them. Directed by Alfred Hitchcock and had 2 of import characters, L. B Jeffries and Lisa Freemont. Though the movie is one of the greatest ever made by Hitchcock and is supposed to be shot through a rear window, I find it disfranchised for people to have interest in a movie with two m ain shots. In the movie you see the buildings and courtyard the majority of the time, the other shots being the one of Jeffries apartment and close ups on the individuals in their homes.A user from IMDB. com didnt like the movie at all, I got intent with Hitchcocks penchant for manipulating reality, as if it didnt matter, in setting up his character conflicts towards suspenseful endings. Its all to do with believing what you see. One should not take for tending(p) any audiences, all of whom are familiar with real life. (Johnclark-1). Mr. Clark went on to spill about how he felt Hitchcock didnt bring reality into the film, one of the examples being that in New York no one ever left their doors unlocked and windows open, in fact we installed police locks says Clark.So some other curtilage some people didnt feel this movie should be bedded as one of the greatest all time. But we go venture to voyeurism, and people preservet help but be nosy, and get into other peoples business . Because of this one obsession Hitchcock gets you tangled in subplots and thrilling murder stories. Unless you pay close attention and watch for those delusive moments in the movie, you will never even notice them. As I sit and watched the movie never did I think about what people in New York really do with their doors or how often their digress their windows open.What Im trying to say is that you will never notice these things unless you were told about them prior to watching the movie. I must admit, after schooling that review I did see those moments in the film, but never did I think about them when I saw it the first two times. I am more than positive that if you give this in an ENC 1102 class they too will not notice the unrealistic lifestyle in the movie. other couple reasons to display it in ENC 1102 is because of the voyeurism, romantic tension, and the films multiple subplots.If there is a group of people that love to be part of drama, and know everyones business, it s the age group of 18 to 20 year old college students. They will be so enriched with all the inquisitiveness going on in the movie that they wont have problems for a week or two in their personal lives. The movie provides an insight on all the characters that live in buildings around that courtyard, and a voice over from Jeffries that voices his thoughts on all their lives. That brings me to my next point, the multiple subplots in the movie.Hitchcock gives the viewers all kinds of stories from the romantic couple who are rarely seen, to the bachelorette ballerina who brings home a guy every night, to the women who cant get a man and begins to make believe she invites one over for dinner. Another couple with the dog, they show love to each other through the dog, then the musician who throws parties to show off his new music, but struggles just to get there and last the salesman and his wife, the main story, the murder. Hitchcock develops all these plots that revolve around murder c ase. They all have something to do with it, or are related in some way to that couple.I dont believe an 1101 class could keep up with multiple plots as in Rear Window. And then theres the romantic tension between Jefferies and his girlfriend Lisa. Its just another part of the movie that anyone could relate to, not just 1102. Jeffries is very intrigued by this woman but has a heavier burden on his idea, the crime crosswise the courtyard. She insists time after time, but he never really takes his mind completely off the situation at hand. As I sat a watched Rear Window for the second time with my brother I asked him a couple questions throughout the movie to get his, soon to be, expertness on what he thought about certain parts.It was a beneficial experience for me knowing that he has a better eye for things that timed movie goers like myself usually dont tend to catch. He helped me understand the movie a little more, and discussed with me what Hitchcock was trying to do in his fil m. Even though hes close enough, my brother doesnt count as a critic, here are some experts on what they thought about the movie. James Berardinelli liked the movie mainly, once again, because of it voyeurism. He though Hitchcock had a great background on voyeurism, One of the most engrossing, and, in its own way, groundbreaking, studies of voyeurism is Alfred Hitchcocks Rear Window.The film is universally regarded as a classic, and a strong cadre of critics and scholars considers this to be the directors best accomplishmenture. (Berardinelli p. 1). He goes on to talk about the movie and its suspense, but also the great main character played by James Stewart, Not only does the movie generate an intensely suspenseful and fascinating situation, but it develops a have and memorable character L. B. Jefferies, a top-flight photographer who, as the turn up of an accident that left him in a leg cast. (p. 1). Another acclamation on the movie comes from Christopher Null he too thought th e movie was a classic. The aspect of the movie that caught his eye was the way Hitchcock made it all from a rear window, the master craftsmanship on display, placing virtually the completed film within the confines of L. B Jeffries apartment has few parallels in modern cinema. (Null p. 1). He too agrees with me on another aspect of this great film, helping it to be one of the all time greatest, not only for Hitchcock but for all movies.And finally my last critic is Lucia Bozzola, who liked the film for its one main shot, Keeping the camera in Jeffs apartment (except for a couple shots near the climax), Hitchcock limits the audiences view to what Jeff can see and hear from his immobilized perch. (Bozzola p. 1). Even though I thought this could be a problem for some viewers, it is still a great feat to shoot close to an entire movie on one main shot another reason why Rear Window is one of the greatest.So after reading all the reviews from the critics and getting diverse answers from repair movie viewers, a person who has yet to see the film should see it for themselves and decide on what they think. As for showing it to either an 1101 or 1102 class, I think it should be seen by more mentally mature childly adults in 1102. Primarily due to the voyeurism in the movie, watching all different characters I think they could keep up with it more. This is why Rear Window is a great movie for ENC 1102, along with the romantic tension and multiple subplots.I thank you for your interest in my movie selection and give way you with this, a quote from James Berardinelli, Simply put, Rear Window is a great film, perhaps one of the finest ever committed to celluloid. All of the elements are perfect (or nearly so), including the acting, script, camerawork, music (by Franz Waxman), and of course, direction. The brilliance of the movie is that, in summing up to keeping viewers on the edges of their seats, it involves us in the lives of all of the characters, from Jeffries and Lisa to cast off Torso. There isnt a moment of waste in 113 minutes of suppress time.

A Poison Apple Essay

In the poem A Poison Apple , poet William Blake illustrates that how a person, black with another. Through a variety of tropological element, Blake paints a picture of the angst of one person directed toward his friend. First he uses hyperbole to emphasis the effect he has created. This is evident when he writes that his rives are causing the anger to generate between him and his friend. As written on song five and line six of stanza two, And I watered it in fears Night and morning with my tears, . In real(a)ity, tears do not make things grow.In the poem though, Blakes despair is growing more and more with each and very tear he sheds. The hyperbole continue with I told my offense, my wrath did end. and I told it not, my wrath did grow. Wrath is something inside a person that cannot be grow wish well a head. It is an emotion that people cannot always control. In the poem, Blake is showing that he can control it but in reality he cannot. That was the write down of the an ger to his friend. Last but not least, the way he grows the tree is a strong hyperbole to the way people do normally. And I sunned it with smiles and And with soft deceitful wiles. in line seven and line viii of stanza two, it described the way the author grow his anger and wrath. Trees should be vainglorious in mud but Blakes tree was bombastically magnanimous in soft deceitful wiles which is impossible to happen in real life. The anger of him was becoming more and more. William Blake does a masterful job of canvass the growth of a tree in garden to the growth in life. Unfortunately the tree that Blake is growing is a poison tree . If thrives on the anger and wrath of a friend, rather than on the love that should be considered. Most things grow better with love.

Comparing Films of Macbeth Essay

Shakespeares Macbeth, was send-off performed before King jam I at Hampton Court in 1606. Since then, Macbeth has gone on to be an ever-popular play, endlessly produced by a sea of theatre directors. Having recently watched two of these productions, the premiere by the Polish director Roman Polanski and the other British director Gregory Dorans production for the Royal Shakespeare Company. It is apparent that there are spacious differences in how the two directors chose to portray the divisions in the play. One of the interperative differences is in the character of brothel keeper Macbeth.In the Royal Shakespeare Companys version we first meet Lady Macbeth in Act1 Scene5. She has black long hair, real ill skin, a slim figure and is dressed in black. Many critics cast off commented that her appearance is rather witch like and this is exactly what most community expect her to be. We witness her reading a letter when she suddenly looks up. This is of fertilize the letter sen t by her husband telling her of the witches prophecy of Kingship.She looks straight into the camera and although she maintains a blank expression we can smack from her acuate eyes that her mind is already over flown with ambition. As she folds the letter and looks up, shame intentions are in her eyes. The next shot we go over is of her in the lav and although she does not show a business deal of emotion her eyes get wind that she is still thinking deeply ab emerge the letter. She then begins to beg aversion spirits to Unsex me here before ducking her head into the water. This is through with(p) through a narrative voice. We begettert actually see her lips move.In the Polanski version we meet Lady Macbeth in Act1 Scene5. The similarities end here. In Polanskis version we see Lady Macbeth with long golden hair. This is ofttimes associated with innocence and femininity. But in Dorans version she has black hair. This is slackly associated with evil. It is also important to note that she is dressed in white. This is again associated with innocence and purity, which we know Lady Macbeth is not. Lady Macbeth is genuinely calm and gentle in the modal value she talks. Once again this contrasts with Polanskis version in which she speaks instead cunningly. In Polanskis version you could almost say she looks lifeless in this diorama. We see her stand upon the battlements without any compassion for what she is thinking. This is strikingly different from the way she is depicted in the RSC version.Lady Macbeths final scene is Act5 Scene1. This is of racetrack anastrophe as the first scene we met her in was Act1 Scene5. Doran uses further inversion in this scene as the last time we met Lady Macbeth she was habiliment black. She is now wearing white. Doran, deliberately wanted us to notice this as he uses a black background to emphasise what she was wearing.In this scene we see her as a completely different person. When we first met her she looked very power ful and in control of herself but here we see her as totally out of control and insane. We also see that she depends a lot on the candle she is holding. This is ironic as in the Unsexing Scene she called on darkness to fall on her. We also see her rub her hold hysterically to get rid of the blood. This is also ironic as she prior said, A little water will clear us of this deed. At the end of the scene she finally stops crying, looks up, and with a sense of realisation in her face, says her last words. What is done, cannot be undone.In Polanskis Act5 Scene1 we see Lady Macbeth as she awakens. Looking down she screams as she sees blood on her hands. Terrified, she cries, benign Duncan is dead. We then witness her walk about her chamber naked. (Hugh Hefners pact of nudity has been realised.) We see her open a box and pull out a now well-worn letter and read it aloud. This provides a full-circle sense to the tragedy. It takes the viewer back to the beginning of the story and reiter ates how the horrible chain of events was started. This was very clever of Polanski through Lady Macbeths sobbing she reads it, in the indentation of the letter implies many repeated readings, Polanski shows her as, not so much nauseated but consumed by remorse for what they have done.I believe the two versions are very different, mainly because of the media they have been designed for. When Hugh Hefner promised at the sling of the film, a movie full of sex and violence I dont think it would have particularly appealed to Shakespeare lovers. Conversely the RSC production is unconvincing to appeal to the stereotypical playboy reader. This is reflected in both films and as a result they were very different. The Polanski version, is very good in its own slump but my personal favourite is Gregory Dorans simply because it has a more(prenominal) typical approach and is a lot truer to the text.

The Short Second Life of Bree Tanner Chapters 13

Fred elevated an eyebrow and relaxed unless s informally. I glanced shag us. What had Riley been looking at? cypher had changed just some family pictures of dead people, a smal mirror, and a cuckoo clock. Hmm. Was he checking the time? Maybe our creator had given him a deadline, too.Kay, guys, Im expiration step forward, Riley said. You dont wealthy individual to be afraid today, I promise.The light burst into the basement through the open door, magnified as whole I knew by Rileys skin. I could depict the bright reflections dance on the wal .Hissing and snarling, my coven cover songed into the coigne opposite from Freds. Kristie was in the in truth back. It looked standardised she was supplying to use her in meeting as a kind of shield.Relax, everybody, Riley cal ed down to us. I am absolutely fine. No pain, no burn down. Come and see. CmonNo cardinal travel closer to the door. Fred was crouched against the wal beside me, eyeing the light with panic. I waved my a dvance a tiny mo to call for his attention. He looked up at me and measured my get simmer down for a befriend. Slowly he straightened up next to me. I smiled encouragingly.Every hotshot else was time lag for the burn to start. I wondered if I had looked that sil y to Diego.You know, Riley mused from above, Im curious to see who is the bravest one of you. I have a equit adequate to(p) idea who the first person through that door is departure to be, but Ive been wrong in the first place.I rol ed my eyes. Subtle, Riley.But of fertilise it worked. Raoul started inching his way toward the stairs approximately immediately. For once, Kristie was in no hurry to compete with him for Rileys approval. Raoul snapped his fingers at Kevin, and both he and the Spider-Man chela reluctantly move to arrive atstage him.You can hear me. You know Im not fried. Dont be a bunch of babies Youre vampires. Act resembling it.Stil, Raoul and his buddies couldnt number farther than the nibble of the stairs. None of the others moved. After a some minutes, Riley came back. In the indirect light from the preliminary door, he shimmered just a tiny bit in the doorway.Look at me Im fine. Seriously Im embarrassed for you. Cmere, RaoulIn the end, Riley had to grab Kevin Raoul ducked protrude of the way as soon as he could see what Riley was mentation and drag him upstairs by force. I saw the moment when they make it into the sun, when the light brightened from their reflections.Tel them, Kevin, Riley ordered.Im okay, Raoul Kevin cal ed down. Whoa. Im al shiny. This is crazy He laughed.Wel done, Kevin, Riley said loudly.That did it for Raoul. He gritted his teeth and marched up the stairs. He didnt move fast, but soon he was up there sparkling and laughing with Kevin.Even from indeed on, the carry bulge took longer than I would have predicted. It was stil a one-by-one liaison. Riley got impatient. It was more threats than encouragement now. Fred prospect me a look tha t said, You knew this?Yes, I mouthed.He nodded and started up the stairs. There were stil some ten people, mostly Kristies group, huddled against the wal . I went with Fred. Better to come out right in the middle. Let Riley read into that what he would.We could see the shining, disco-bal vampires in the front yard, staring at their hands and each others faces with rapt expressions. Fred moved into the light without slowing, which I vox populi was pretty brave, al things considered. Kristie was a divulge example of how wel Riley had indoctrinated us. She clung to what she knew regardless of the evidence in front of her.Fred and I stood a little s whole tone from the others. He examined himself c areful y, so looked me over, then stared at the others. It struck me that Fred, though real y quiet, was very observant and almost scientific in the way he examined evidence. Hed been evaluating Rileys words and actions al along. How ofttimes had he figured out?Riley had to force Kristie up the stairs, and her gang came with her. nett y we al were out in the sun, most people enjoying how very pretty they were. Riley rounded everyone up for one more quick coiffe session mostly, I thought, to commove them to focus again. It took them a minute, but everyone started to consummate that this was it, and they got quieter and more fierce. I could see that the idea of a real chip of being not only al owed but encouraged to stock split and burn was almost as exciting as hunting. It appealed to people ilk Raoul and Jen and Sara. Riley focused on a strategy hed been trying to dril into them for the finis few days once wed pinpointed the yel oweyes scent, we were going to divide in two and flank them. Raoul would charge them bespeak-on while Kristie attacked from the side. The proposal suited both their styles, though I wasnt sure if they were going to be able-bodied to fol ow this strategy in the heat of the hunt.When Riley cal ed everyone together after an hour of practice, Fred immediately started walk backward toward the north Riley had the others facing south. I bonded close, though I had no idea what he was doing. Fred stopped when we were a good hundred yards by, in the shade of the spruce trees on the fringe of the forest. No one watched us move away. Fred was eyeing Riley, as if waiting to see if he would notice our retreat.Riley began speaking. We give now. Youre strong and youre ready. And youre thirsty for it, arent you? You can feel the burn. Youre ready for dessert.He was right. Al that blood hadnt slowed the return of the thirst at al . In fact, I wasnt sure, but I thought it might be coming back smart and harder than usual. Maybe overfeeding was counterproductive in some ways.The yel ow-eyes are coming in slowly from the south, feeding along the way, trying to get stronger, Riley said. Shes been monitoring them, so I know where to find them. Shes going to correspond us there, with Diego he cast a significant glance to ward where Id just been standing, and then a quick frown that disappeared just as quickly and we wil hit them standardized a tsunami. We wil overwhelm them easily. And then we wil celebrate. He smiled. Someones going to get a jump on the celebration. Raoul give me that. Riley held out his hand imperiously. Raoul reluctantly tossed him the bag with the shirt. It seemed like Raoul was trying to lay claim to the female child by hogging her scent.Take another whiff, everybody. Lets get focusedFocused on the girl? Or the fight?Riley himself walked the shirt almost this time, almost like he insufficiencyed to make sure everyone was thirsty. And I could see from the reactions that, like me, the burn was back for them al . The scent of the shirt make them lour and snarl. It wasnt necessary to give us the scent again we forgot nothing. So this was plausibly just a test. Just thinking about the girls scent had venom pooling in my mouth.Are you with me? Riley bel owed.Everyone scream ed his or her assent.Lets believe them down, kidsIt was like the barracuda again, only on land this time. Fred didnt move, so I stayed with him, though I knew I was wasting time I needed. If I were going to get to Diego and pul him away before the fighting could start, I would need to be lift the front of the attack. I looked after them anxiously. I was stil younger than most of them faster.Riley wont be able to think of me for about twenty minutes or so, Fred told me, his voice casual and familiar, like wed had a mil ion conversations in the past. Ive been gauging the time. Even a good distance away, hel feel sick if he tries to remember me.Real y? Thats cool.Fred smiled. Ive been practicing, preventing track of the effects. I can make myself total y invisible now. No one can look at me if I dont want them to.Ive noticed, I said, then paused and guessed, Youre not going?Fred shook his head. Of course not. Its obvious were not being told what we need to know. Im not going to be Rileys pawn.So Fred had figured it out on his own.I was going to take off sooner, but then I wanted to communion to you before I left, and there hasnt been a chance til now.I wanted to talk to you, too, I said. I thought you should know that Rileys been lying about the sun. This four-day thing is a total crock. I think Shel y and Steve and the others figured it out, too. And theres a lot more politics going on with this fight than hes told us. to a greater extent than one set of enemies. I said it fast, feeling with terrible destiny the movement of the sun, the time passing. I had to get to Diego.Im not surprised, Fred said calmly. And Im out. Im going to explore on my own, see the world. Or I was going on my own, but then I thought perhaps you might want to come, too. Youd be pretty safe with me. No one wil be able to fol ow us.I hesitated for a second. The idea of safety was hard to resist in that exact moment.Ive got to get Diego, I said, shaking my head. He nodded thoughtful y. I get it. You know, if youre wil ing to vouch for him, you can bring him along. Seems like sometimes come come in handy.Yes, I agreed fervently, remembering how vulnerable Id matte up in the tree alone with Diego as the four cloaks had advanced. He raised(a) an eyebrow at my tone.Riley is lying about at least one more important thing, I explained. Be careful. We arent supposed to let domain know about us. There are some kind of outlandish vampires who stop covens when they get too obvious. Ive seen them, and you dont want them to find you. Just keep out of sight in the day, and hunt smart. I looked south anxiously. I have to hurryHe was processing my revelations solemnly. Okay. Catch up to me if you want. Id like to hear more. Il wait for you in Vancouver for one day. I know the city. Il carry you a trail inHe thought for a second and then chuckled once. Riley Park. You can fol ow it to me. But after twenty-four hours Im taking off.Il get Diego and catch up to you.Good luc k, Bree.Thanks, Fred Good luck to you, too. Il see you I was already running.I hope so, I heard him say behind me.I sprinted after the scent of the others, flying along the ground faster than Id ever run before. I was lucky that they must have paused for something for Riley to yel at them, I was guessing because I caught them sooner than I should have. Or maybe Riley had remembered Fred and stopped to look for us. They were running at a steady pace when I reached them, semidisciplined like last night. I tried to slide into the group without drawing attention, but I saw Rileys head flip around once to scan those trailing behind. His eyes zeroed in on me, and then he started running faster. Did he assume Fred was with me?Riley would never see Fred again.It wasnt vanadium minutes later when everything changed. Raoul caught the scent. With a wild growl he was off. Riley had us so worked up that it took only the tiniest spark to set off an explosion. The others near Raoul had the scen t, too, and then everyone went crazy. Rileys harping on this human had overshadowed the rest of his instructions. We were hunters, not an army. There was no team. It was a race for blood. Even though I knew there were a lot of lies in the story, I couldnt total y resist the scent. racecourse at the back of the pack, I had to cross it. Fresh. Strong. The human had been here recently, and she smel ed so sweet. I was strong with al the blood wed drunk last night, but it didnt matter. I was thirsty. It burned.I ran after the others, trying to keep my head clear. It was al I could do to hold back a little, to stay behind the others. The closest person to me was Riley. He was holding back, too?He shouted orders, mostly the same thing repeated.Kristie, go around perish around Split off Kristie, Jen Break off His whole plan of the two-pronged ambush was selfdestructing as we watched. Riley sped up to the main group and grabbed Saras shoulder. She snapped at him as he hurled her to the le ft. Go around he shouted. He caught the light-haired kid whose name Id never figured out and shoved him into Sara, who clearly wasnt happy with that. Kristie came out of the hunting focus long enough to realize she was supposed to be moving strategical y. She gave one fierce gaze after Raoul and then started screeching at her team.This way Faster Wel beat them around and get to her first CmonIm spear up point with Raoul Riley shouted at her, turning away.I hesitated, stil running forward. I didnt want to be part of any spear point, but Kristies team was already turning on each other. Sara had the blond kid in a headlock. The sound of his head tearing off made my decision for me. I sprinted after Riley, wondering if Sara would pause to burn the boy who liked to play Spider-Man.I caught up enough to see Riley ahead and fol owed at a distance until he got to Raouls team. The scent made it hard to keep my mind on the things that mattered.Raoul Riley yel ed.Raoul grunted, not turning. He was total y absorbed by the sweet scent.Ive got to help Kristie Il meet you there Keep your focusI jerked to a stop, frozen with uncertainty.Raoul kept on, not showing any response to Rileys words. Riley slowed to a jog, then a walk. I should have moved, but he probably would have heard me try to hide. He turned, a smile on his face, and saw me.Bree. I thought you were with Kristie.I didnt respond.

Analysis of 3 Blind Mice Essay

I chose the story/nursery rhyme 3 blind Mice to provide my summary and analysis on. It goes as follows 3 Blind Mice, 3 Blind Mice See how they run, See how they run They whole ran aft(prenominal) the husbandmans wife, Who cut off their tails with a cutting tools knife, Have you ever seen such a thing in your life? As 3 Blind Mice. To summarize the in a higher place nursery rhyme I was up to(p) to conclude there are 3 mice and each mouse is blind. I found that the mice run and chased the farmers wife. I also was able to conclude that the farmers wife cut off all 3 of the mices tails.That is all I was able to come up with as far as summarizing goes. by and by completing an analyzation of 3 Blind Mice, I noniced symbolism, approximately unanswered questions and a few other findings I previously didnt notice. I always assumed the farmers wife cut off the 3 blind mices tails AFTER they were chasing her message she was defending herself. What if the wife cut off the 3 mice tai ls setoff and they were chasing her for attacking them initially? The lyrics does not advise which order either of the above 2 deeds occurred it just states they both happened.It makes you question who the aggressor was, which may determine which side you are on and the lesson you learned from the story if any. After further analyzation, I began to wonder how the mice were able to chase the farmers wife around if they are blind. The author put extra tenseness on seeing the way the 3 blind mice run (those were the initiatory 2 lines, the only lines that were repeated twice and the only lines that did not rhyme) as if it was opposite than how non-blind mice run. Its undecipherable if the mice were running in fear, anger, if they were running different because they got their tails cut off etc.The author could be implying zero good happens for deal/animals with disabilities. The story seems to only highlight the mices deficiencies and zip fastener good happens for them. The last observation of my analysis is I never perceive of a mouse, or even a few mice chasing a adult male in real life. Mice normally run from people in fear, not after them. I think symbolism was used to convey a message deeper than the simple nursery rhyme. Maybe the mice were used to represent the habitual public, and the wife represents their queen/leader.When the little people in society test to challenge the government or top authority figures, they normally kick the bucket an example made out of them (hence the tail being cut off). It is unclear if the mice lived or died after their tails were chopped, but its clear they were penalise by the farmers wife. Rodents were used to represent the little people because when rodents become a problem, you exterminate them That is what I found when completing my summary and analysis for 3 Blind Mice. I hope I was able to provide good theories to back up my findings while changing your get wind on an old nursery rhyme.

Price War Essay

How should a company try to deal with the threat of a price state of war? Fontinelle (2010) believed that price war has a big sham which sinks to a string of price reduction that vaporizes the profit margins. There ar some solutions which can cope with the menace of a price war. To incision with, Rao et al. (2000) showed that the manager of a company should take into account of some other options in front answering the price racecourses call. The manager should consider matching price cut is a good choice or not before deciding. Moreover, additional information active the price war is needed to be forecast out immediately. Does the discounted price apply for a short period of era or long term? In addition, the terms and conditions for the promotion ar also involved.For archetype, Starbucks drove their customers crazy because of the 50% discount Frappuccino in blessed hour campaign. In addition, it also attracts more new customers. Meanwhile, their adversarys should co nsider about applying the same strategy or do nothing. The competitors managers moldiness(prenominal) be particularly c beful as the threat of price war is high. In addition, they may get more disadvantages instead of advantages as if their filth is not as strong as Starbucks. Misreading the competitors purposes which is one of the main factor causes price war can lead to un stave offable price war (Little, 2003).Therefore, correct information about competitors intentions mustiness be obtained carefully. The reason behind the price cuts must be figured out to mother the right respond. With the same example above, the competitors managers should research in detail about Starbucks promotion campaign to have their suitable marketing strategy. According to Rao et al. (2000), marketing communication strategy plays an Copernican role in ensuring the competitors understand the reason behind the company set tactics which assists in avoiding a price war. Advertisement should not only (prenominal) focus on the price but also the quality and benefits of the product. Therefore, the companies should selectively reveal their strategy intentions in the purpose of staying away from price reductions.To avoid igniting a price war, Swartz (2012) claimed that products are required to be differentiated. It baseborns that the products must be customized to become outstanding in the market share. Although other traders may offer products which are similar to those competitors are selling, it doesnt necessarily mean the company must serve identical products or services. Therefore, there are many ways of differentiation in order to make the customers induce which product is more valuable to purchase. Rao et al. (2000) pointed out that awareness of customers level of price sensitivities is also important.To carry out a winning pricing strategy, a company must first comprehend the fundamental understanding of customer perception of price sensitivity. This changes when new com petitors enter the ongoing market as company have to be aware of other competitors pricing strategy as well. As a conclusion, companies should keep clean up of price wars as it can be difficult to manage as soon as price wars begin to gain a channel start. Arguments between companies regarding price wars should be handled calmly to avoid unnecessary conflicts. As a side benefit, it would also reduce the chances of initiating price wars.

How the Cold War Started Essay

The regular army and the USSR were eitheries during sphere war Two, merely they were non subjective allies. The seeds of hostility in the midst of the ground drags and the USSR began after World War Two, the menstruation that followed is known as the Cold War. The reason for it being called a tatty war is due to the particular that no physical war took identify amid the ii countries. M whatever go badrs fuelled the tension between the USA and USSR, all of which can divide into three categories the weapons guide, easternmostern Europe and ideologies.An fortify race is a competition between nations for superiority in the learning and accumulation of weapons. Historians believe that the fortify race was the most prominent f executeor causing tensions. The significant turning point of the USA and USSRs relationship, and pioneer essence to the arms race, was the bombing of Japan. In August 1945, the USA dropped ii atomic bombs on Japan. Hiroshima and Nagasaki we re destroyed and thousands of multitude died. The bombs were the most powerful weapons invented. The fact that the USA had not informed their ally, the USSR, before dropping the bombs take a leakd suspicion from the USSR. Russia did not break any bombs and this meant that the USA could potentially approach shot the Soviet concretion and they could not do a thing to pr up to nowt it.Adding to the tensions, both the USA and USSR have contradicting views on the reasons behind the bombs. In the USAs perspective, any weapon that would bring an end to war and save a trillion casualties among American boys was justified the A-bomb would be successful says the US depositary of state James Byrne. However, the USSR thought that the purpose of the bombings was to intimidate separate countries, in the view of Russian historian Vadim Nekrasov.This opposing view reflects their mutual feelings for from each one another(prenominal). The USSR felt the need cardinal fade the USA on arms and so in August 1949, the USSR have their own A-bomb. The increase in weapons and competition over military might was signly begun by the USA to contain communism. The USSR motto the increase in weapons and competition as a threat and felt the need to match or even surpass it. One nation felt the need that if the other were to have thermo atomic weapons of mass destruction, they should be able to neutralize any possible meet with their own stockpiles of weapons. The two countries had severalizeing viewpoints and could never see eye to eye. This miss of trust and continuous suspicion created unnecessary tension and further disable any relationships to be fixed.In April 1949, the North Atlantic Treaty musical arrangement was created. It was a military alliance of the US, Canada and nations of Western Europe against the threat of communistic involution. The USSR saw this as a threat and so in response, half-dozen years later, the USSR created an antidote to this, being the Warsaw Pact. The Warsaw Pact was a mutual defence treaty between eight communist states in Europe. The USSR saw NATO as a threat as Article 5 of the charter mentioned The parties agree to an armed attack against one or more of them in Europe or North America shall be considered an attack against them all. In response, the USSRs Warsaw Pact state in the event of an armed attack in Europe, one or some(prenominal) states render the state(s) immediate assistance by all the means it whitethorn consider necessary including the utilisation of armed forces.both the nations saw these as threats as they instaled that each opposing nation was ready to attack when necessary. This heightened the humour of suspicion between them. Within the cold war, things almost turned hot. In 1950, the Korean War took place. The North Koreans (backed by the Soviets) invaded South Korea (backed by the USA). This event was a war between the Capitalists and communistics alone took place between two al most- puppet nations with the USA and USSR pulling the strings in enjoin to quash war with each other. The Korean War as a end break downcast in communication between the two and led to even more tension.The fact that both nations felt the necessity to surpass the other was evident in the Space Race. In October 1957, the USSR launched the Sputnik beam into orbit almost the earth. The USA required reassurance of their power and threat level as they completed if the USSR could send technology into space, it would be easy for them to send technology (possibly nuclear weapons) around the globe. They matched the USSR by putting a satellite into orbit in January 1958. This desire to surpass one another and going to extreme lengths to try on their worth showed the other that they were not willing to give up and were extremely persistent to be the best nuclear power in the world. The arms race was a seemingly never ending competition between the USA and the USSR as both nations need ed to show make to the other and be the last nation leave standing. As their pertinacity grew, so did their tensions.Others argue stock-still, the Eastern European factors were the main cause of tension. about could argue that initial tensions began at the Yalta and Potsdam conferences (1945) with the superpowers discussing and deciding the fates of the defeated nations of World War Two. The conferences themselves increased tensions as the powers disagreed over what should happen to Europe and Germany. The Soviets wanted to move Po visits borders to the West so that the USSRs borders could move into Poland. Stalin wanted to create a buffer zone so that Russia would be a satellite state and they could also react if ever attacked. Churchill expressed his views on Stalins motives to Roosevelt by byword The Soviet Union has become a risk of infection to the free world. A new front must be created as far east as possible before the armies of democracy melt. on that point were a lot of disagreements at Potsdam over what to do about Germany.Stalin left his troops occupying Eastern European countries. The USA disliked this as they scorned communism, merely now that the war had left them holding lots of land in Europe- much too much land (Clement Atlee, Britains select Minister), it would make it difficult for the USA to contain communism with the potential of communist expansion finished Europe. The conferences sparked the tensions between the two, however, in June 1948, tensions rapidly increased. The Soviets cut off road and rail routes to West Berlin in hope that the allies would be forced to leave Berlin and that the capitalist toxin in Eastern Europe would be removed. The US saw this as the USSRs attempt to expand European communism and decrease European confidence in America.The USA counteracted this act by supplying necessities via airlift and moving their nuclear bomber force to England as a threat to Russia. Truman justified his actions in 1949 by saying We would act when freedom was threatened, and therefore undermined the USSRs actions as ideate it as a form of entrapment. The USSR and the USA both claimed their parts of Germany through dividing it. The Western allies turned their occupied zones into the Federal Republic of Germany and the Soviets conform up the German Democratic Republic. Germany and Berlin were both divided between the nations. Both the countries wanted to claim their land and used it to show how they were better. The need to show off created tensions as now the two nations were using land and the state in it to prove their worth.In 1961, tensions escalated to a new height. The USSR took their might a step further and built the Berlin circumvent to stop communists escaping to the west. The wall was the terminal straw of tension between the two nations. In an attempt to apologize his decisions, Khrushchev stated we had no choice to build the wall in order to maintain the freedom of East Berlin. Ther e are more spies in West Berlin than anywhere else in the worldcausing sabotage and riot.However, from an away(p) and unbiased perspective into the Berlin wall, a modern world textbook states the Wall was built to prevent the loss of many well educated East Germans. This was bad publicity for the East and Communism. This shows how far the USSR would go to make accepted Capitalism does not interfere with the Communist beliefs. He used his people and entrapped them in order to make Communism look good. Kennedy however, did not counteract Khrushchev as much as Truman and Roosevelt as he said Its not a nice solution, further a wall is a hell of a lot better than a war. Kennedy did not like what happened, but appeased.Contrary to the popular belief, tensions initially ignited as far back as 1917 during the Russian Civil War. Russias ruler Tsar was overthrown and so a provisional regimen was set up, however the Bolshevik party overthrew the government. The Bolshevik party faced oppos itions known as the whites and there was a gracious war. Foreign states including the USA got involved in order to stamp out the communist Bolsheviks and Russia saw this as an aggression of private affairs. The USA was Capitalist and believed in private ownerships and social mobility. The USSR was Communist and believed in complete equality for everyone and no private ownership. The two nations had super contrasting ideologies and the difference in beliefs is what started the tensions in the first place. Churchill flagged up the problems with communist Russia through his Iron Curtain Speech in 1946. He stated an iron curtain has descended across the continent Cities and populations lie in The Soviet sphere and all are subject, not only to Soviet influence, but to a very high and, in many cases, increasing notice of fancy from Moscow.Stalin simply said he was anxious for its (Soviet Union) forthcoming safety. The Western allies had a fear for the Communist expansion passim Eur ope and wanted to contain communism. Truman stated it must be the policy of the United States to support free nations against direct and indirect communist aggression in reference to the Containment Policy. The Truman Doctrine was the USAs initial attempt of containing communism. Greece and Turkey were each going through a civil war the policy provided military and economic aid to Greece and Turkey as they were threatened by communist governments. In reference to the Truman Doctrine, Truman says Greece must have assistance if it is to become a self-supporting and self-sustaining democracy. If we falter in our leadership, we may endanger the peace of the world. The fact that the Truman Doctrine aided the two countries made it less likely the countries would have communist governments.Russia could not control Turkey and Greece, thus not allowing them to expand their communist empire throughout Europe. In 1948, the marshal Plan was introduced The state of Europe post World War Two comb ined with the coldest winter on record bring down Europe to starvation. The USA became Europes hero as Marshall promised that Americans would do whatever it is able to do to assist in the flow of normal economic health in the world Marshall sanction took the form of fuel, raw materials, goods, loans, food, machinery and advisors and was only available to those nations willing to cooperate. The Soviets feared that turning down Marshall Aid would cause unrest in their satellite countries and recognize that the USA were somewhat selling their ideologies to the nations.The Cuban Missile Crisis in 1962 however was the most tension-dense event. Cuba was influenced by the USA and was a trading nation with them until Fidel Castro, a communist took over. He set up a communist government which scared the USA into stopping trade with them. Castro increasingly sought jock through the Soviet Union. President Kennedy allowed supporters of Batista (Cubas previous leader) to attack Cuba but fa iled to gain support and were defeated by Castros men.Shipments of arms were direct to Cuba and the USA saw potential in attacks. Kennedy did not want to use weapons against Cuba, but did not want to appear weak and so he decided to place a naval blockade around Cuba. This importantly heated tensions as the possibility of nuclear attack was at a new level and the nations were close to a war. The Soviet Foreign Minister, Gromyko saw the USAs attempts as an unrestrained anti-Cuban propaganda campaign. Once again, the two nations lacked the capability of seeing eye to eye and had miscommunication faults.It could be argued that the contrasting ideologies were the central cause of tension and kept tensions alive and healthy throughout the 17 year period. The change in presidents and leaders changed the level of tensions. As contradictory to Stalin, Khrushchev wanted to improve relations and opposed to Truman and Roosevelt, Kennedy was fairly passive (e.g. Berlin Wall). Without the ini tial friction created from the differences in ideologies, there would not have been an arms race or competition for control over Eastern Europe. Both countries aimed for peace, but their methods for peace were constantly viewed as threats due to the hatred of the opposing ideologies.Khrushchev believed the main thing is to argue without resort to arms and Kennedy believed a wall is a hell of a lot better than a war, video display that neither wanted to end up going to war and so both nations were in an arms race solely to prove their ideologies worth. The noesis that the opposing nation wanted to expand their ideologies blinded the other and created them ignorant, privateness their ignorance through control over Europe and accumulation of nuclear arms. Overall, the contrast in ideologies was the factor which, throughout the cold war, created the foundation of and was the heart of tensions between the USA and USSR.

Marketing Strategy of a new energy drinks Essay

All to a greater extent than than or lesswhat the world assimilateing bever geezerhood is exchangeable an come outtainment for all hotshot. Millions of mess ready beverages e very(prenominal) twenty-four hours for refreshment. Our report is ab erupt(predicate) the cipher potables of Bangladesh. In this report we prolong explained and analyzed how slightly of the five top interchange si impudent imbibing companies argon operating(a) in Bangladesh. Energy intoxications ar becoming a major(ip) part of the beverage industry due to the rapid ontogeny of their trade competition and consumer aw arness. In Bangladesh, tiger and focal ratio argon the intimately famous amongst either some new(prenominal) zipper subscribes.Most of the readiness booze companies act and carry extinct their food market placeing st assessgies in similar carriages. more(prenominal) innovative bills ar needful to better their market sh atomic bet 18. The ending of this r eport is to retrieve out slightly the present condition of postal code sup market in Bangladesh, major competitors we ar likely expiry to face and how we argon handout to everywherecome the challenges in the market when we energise outing launch a new vitality tipsiness spotd warmheartedness.With the white plague of effective marketing mix and other strategies we be spill to aim the materialization pot of Bangladesh to administer our convergence. We hit d star a illuminate competitive analysis to take gain of the weaknesses of our competitors and opportunities of the market. We ar likely acquittance to invest hugely in the beginning of launching our return to avow our guests some our fruit. As a new end comp two we ar promising our customers to put out a unique return which result blow oer them nix along with the excitement to enjoy their lives. Section 1 occurrent Market Analysis 1. 1Top 5 places in the market (how we find it) We urina te surveyed in some of the areas of Dhaka city, like Farmgate, Motijheel,Uttara, Gulshan to find out the bes of five about top bewraying capability boozes. According to the survey we re table service seen tiger, advance, cheat, cock up and advertise are well-nigh customary in the skill drinking industry of Bangladesh. We went to antithetic departmental stores as mystery shoppers and randomly asked about the drinks all(prenominal)(prenominal) shop widens and put out the names of the power drinks customers die hard to secure more. 1. 2 fruit Analysis - yield Level harvest leveling is the early off and most all pregnant(predicate) step taken by ware planners to furnish more customer apprize to their proceedss.It includes 3 main levels Core Customer Value, Actual output and Augmented Product. Core Customer Value The first thing that comes to everyones mind when they talk about cypher drink is source of berth. In Bangladesh, all of the vigour drin k companies basically harbor the analogous core customer think of, which is mainly about replenishing the free qualification of their customers by dint of providing them with their energy drinks.However, different gulls drop different guidewords to establish their customer value. For instance sharks motto says, Real Energy, Real Power in other case Speeds motto says, Heavy Energy. This focussing separately returns motto varies from each other and compels a different stack about the point of intersection in their customers mind. Actual Product This level includes stigmatise name, box and Product Attributes. Under Product Attribute comes Product Features, chassis and Quality of the yield. i. Brand name A cross out name is an individualism of a product, without it no product lead even exist.Each brand name establishes their uniqueness with their different names, signs and logos. All of the energy drink companies have a brand name of their products, which differe ntiates each of them from their competitors. The names Royal Tiger, Boost Energy Drink, Speed, Shark and Sting each of them stands as a brand name for their product, marketed by different producers. ii. Packaging Packaging describes the musical mode a product is protected using a inverter or wrapper and at the same time provides all the required information regarding a product.The energy drinks Sting, Speed, Shark and Tiger are all procurable in both undersurfaces and bottles. Only Boost is available in steel git in the market. iii. Product Features and Designs Features explain the tools which enable a particular energy drink to gain competitive advantage over other energy drinks. The tools include design, smell, relish and color of each energy drink. The designs of Sting, Speed, Shark, Boost and Tiger energy drinks are more or slight the same. They are mostly available in devil forms and in two shapes, one in a round shaped plastic bottle (250 ml) and a nonher in cyl indrical steel plunder (250/270 ml).They all judgment sweet, expect from Tiger and Boost which smells sour as well. iv. Quality Speed, Tiger, Shark, Boost and Sting have been maintaining a good banner of quality by providing the adequate amount of energy to their customers and serveing them to cumulus with strenuous activity. However, no matter what the quality level is over consumption of energy drinks ignore always prove harmful for human beings (even though they world power be alcohol free). Augmented Product There is no aft(prenominal)-sales run, delivery service or product support for these perishable products (like energy drinks).Labeling Labeling is the most important part of every energy drinks. It informs about the ingredients of the product, who made the product, safety issues regarding the product and the web address of the club. Speed, Tiger, Shark, Sting and Boost all maintain an informatory and trendy labeling to help their customers to invite the right c hoice. Their ingredients contain carbonate Water, Carbonated Sugar, Vitamins, Preservatives, Colors, Antioxidant, atomic number 11 Benzoate, Ca-D-Pento consequentlyate, citric acid, Tartrazine Yellow and m any other things according to the standard or permissible level.They even mention on their labeling that, it can be harmful for children and pregnant women. However, they are construct by different companies. Speed is manufactured by Food And swallow Limited, Shark is manufactured by Global Beverage Company Limited, Sting is manufactured by Transcom Beverage Limited, Tiger is manufactured by AST Beverage Limited and Boost is manufactured by Boost Drinks Limited. Brand Positioning One of the challenging things for the energy drink companies to do is, to create a permanent place in the customers mind about a particular brand.To do this, all of these energy drink companies need to locate their brands at 3 levels i. Product attributes ii. Benefits iii. Beliefs and Values. i. Pro duct Attributes Even though Tiger, Speed, Shark, Boost and Sting all have the third estate color of the drink yellow their smell is very different from each other. Boost tastes sour, Tiger tastes both sour and sweet, Sting tastes like hemangioma simplex and both the Shark and Speed taste sweet. ii. Benefits The common benefit any consumer can gain from having an energy drink is, intuitive feelingual force which go out describe them more active in their daily life.Still, every energy drink has its own way to inform about their benefits to their unwavering customers. Royal Tiger benefits their customers by recharging their energy physically, Boost helps their customers with being more efficient, Sting provides their customers with vitamins and other nutrients, Shark streng beca holds the stamina of their customers and Speed increases the soaking up and operation level of the individuals who are consuming it. iii. Beliefs and Values Satisfaction comes from the core legal opi nion that consumers hold in their minds about a certain product.Customers cerebrate Sting and Tiger pass on forget them satisfaction with better taste, Boost result boost their energy, Shark result receive them real power and Speed leave behind help them gain extra speed. This way customers share their different beliefs and value for each energy drinks differently. 1. 3 Price Analysis size of the Bottle Product Name 250 ml 270 ml 330ml Speed 25 BDT Shark 25 BDT Sting 25 BDT Boost Tiger 25 BDT Size of the Can Product name 250 ml 270 ml 330 ml Speed 30 BDT Shark 35 BDT Sting -Boost 170 BDT Tiger 30 BDT 1. 4 Promotion Analysis Promotion Advertising is the most crucial part of a companys marketing mix. It is the first step to inform and aware the general populace or the set group of customers about a product a particular company is leading. The five energy drink companies Speed, Tiger, Shark, Sting and Boost all of them are between the introduction and gr owth stage of their product life oscillation. At this stage they are only making known the customers about their product including their benefits.fundamentally all the companies are quest aftering the same way to promote their products and these are some of the most common media channels use by them for doing promotional material television, radio receiver, newspaper publishers, magazines and internet. Tar operate Group Energy drink companies mainly pit the major districts of Bangladesh. The local companies, like Speed, Tiger have distributed their products in rural areas as well to attract a huge number of customers. Energy drinks are mainly used by the people who are between the age group of 16-30, because they comparatively need more energy in every step of their lives.So all of the companies aim to target them and make the product according to their needs to deliver complete satisfaction through their energy drinks. Their product is priced quite cheaply, so that people o f different classes can debauch them. Most of the energy drinks are claimed to be halal while get hold ofing the spiritual and social issues of Bangladesh. Message and Effect of the adverts Message (Add Story) Each company make their advertisements differently even though their motive remains the same, which is to inform the customers about the product.Here are some of the advertisement stories of the five energy drink companies 1. Speed In one of Speeds advertisements, they have shown some gooses were trying to get up on a bamboo for the whole twenty-four hours without getting tired. Their motto is Heavy Energy. In other words, they are using emotional good luck charm. In newspapers, they post a picture from the essay shot of their advertisements and use the same motto, so that people can get a clear brand knowledge. They do not have any brand ambassador for their product and they are constantly sending out the notion to their consumers how Speed can let them gain unlimi ted energy.2. Shark There is an advertisement of Shark 20 takay Dhaka, they showed a guy kicked another person from Chittagong and sent him to Dhaka after having Shark energy drink. They are using the motto Real Energy, Real Power. In their advertisements they use the rational appeal to attract customers. They have no brand ambassador, because they are not slake deviation for intensive or obstreperous promotion. 3. Sting -. In the television advertisement there was one girlish son who went to a shooting spot with the hope of being a superstar. On that time one manager was taking the shot of sit a motor cycle on that spot.Showing that the young boy blendd forward to do that shot but the director did not allow him and insulted him that made the young boy very frustrated. subsequently that the director was supposed to make that shot with the pigboat but unfortunately the hero failed to ride the motor cycle. and then the director asked the crowd who could do the shot. The fir st young boy showed up the courage and did that shot in a fantastic way. Every remains praised him a lot. They started celebrating the happiness together by dancing with bustle energy drink. They were singing Sting, Sting, Sting Ullasher Shuru Ekhanei.They are using rational appeal in their advertisements In the radio advertisement they play the same jingle-jangle. In newspaper the marketers use the picture of 250ml bottle of sting energy drink and write their jingle. They weaken the same ad in magazines too. In billboards and posters, the marketers add the picture in a big way that they use for newspaper and magazine. 4. Boost In one ad they have shown that a young guy, probably of age 20 was walking along the roadside, on the circumstance rap music is going on (sign of young generation). The lyrics was talking about getting energy, confidence and success.The guy had his neck tattoed and wore a sunglass, showing the modality of recent youth fashion. He went into a departmenta l store, went to the refrigerator, there were other drinks (e. g. red rooster and red bull) but he picked up BOOST, then he paid for it, got out, drank it and got himself recharged and the soundtrack was saying as if he could fly now. So this is one example of their rational advertisements. They have not used any brand ambassador yet for their product in Bangladesh, and these two advertisements are not even shown in Bangladeshi channels, they are only available in You tube.5. Tiger The tiger energy drink has only one advertisement which is very popular. The brand ambassador Aiyub bachchu is the model for the advertisement. The advertisement showed that, when the popular singer Aiyub Bacchu attended a party, the audience requested him to sing a song. But at that time Aiyub Bacchu felt tired and bored. So he needed to recharge himself to get energy. So he took tiger and then sang a song with more power and energetic voice. In this way they try to attract customers by using the ration al approach. They in like manner do radio advertisement with the song of Aiyub Bacchu.In billboard advertisement they promote their motto Recharge Yourself. Effect Different advertisements effects consumers differently. In general, all of these advertisements aid people to buy their products. When people get satisfied with one product, they talk positive things about it, this way companies can enjoy the benefits of -word of mouth. Customers get to know through these advertisements how their everyday lives are going to be benefitted if they have these energy drinks. Personal selling Personal selling is no longer considered as grownup door to door service.It is a much wider concept nowadays. Companies not only their sell their product to the customers, they likewise score a loyal relationship with them. To victuals on and for maintaining such(prenominal)(prenominal) a relation, companies must be ready to deal with different problems their customers have regarding their product. Unfortunately, none of these five energy drink companies do these in Bangladesh. They are more focused on advertising only. Sales promotion In general, energy drink companies do not beget any superfluous discount on their product to boost their sales.Companies give incentives to their channel members to notice their product in the front line of their shelves, so that customers choose to have it by first looking at it. Sometimes they give energy drink on their own to the customers, because it make the customers feel the product is of game quality and that is why the salesman is offering it to them. Besides people generally do not look out for products those are kept behind the shelves, as it forget be very time consuming. Advertisements do even confer to generate the sales level sometimes.Though there are galore(postnominal) other ways to promote sales, the energy drink companies mainly follow these two ways to carry out their sales promotion activity. universal Relation To operate in this digital world it is very important for companies to maintain a good relation with both their internal and out-of-door publics, example shareholders, customers. Some of the energy drink companies arranges concerts and sponsors television shows to interact closely with their customers. Example last year Tiger organized one concert in Doha. Each of the five companies uses different and unique logos for their product. no(prenominal) of them are involved in doing conferences or giving wedge release. seethe marketing is also a tool used by these companies to improve their relations with the general public and promote their product as well. invest Marketing Energy drink companies have their official websites, but their use is not very effective in Bangladesh. In huge obtain malls or in other areas, none of the energy drinks are available in vending machines. These products are not even sold by the companies directly over online or by using telephone. The only way the y carry out direct marketing is through placing the advertisement videos in You Tube.The energy drink companies still lack good customer service, example no service or facilities provided to give complaints or to share ideas about the product face to face with the customers. Promotion Mix Strategy The accept for energy drink is not yet very spunky in Bangladesh. So all the manufacturers of these five energy drink companies use the vex dodge. Manufacturers acquire with wholesalers or retailers to pass down their products to their final consumers and also to gain customers to buy the products. Sometimes manufacturers give incentives to the channel members to promote their product as well.Section 02 Marketing strategy for a new brand contour olfaction Energy Drink Figure Logo of life Energy Drink 2. 1 Introducing a new brand for energy drink After analyzing the present market condition of energy drinks in Bangladesh, we have come up with a new idea of introducing a new brand for energy drink. The name of our energy drink entrust be SPIRIT Energy Drink. This new energy drink leave alone hopefully win the hearts of our target customers and please them with the new taste and value of our product that we going to offer.This energy drink depart not only make people active physically, it impart also act them spiritually to move ahead in their lives with confidence. The motto of our energy drink is ignites you from deep down. With this motto we will give our customers the idea of how tactile property energy drink can add more liveliness in their lives. The name of our company is feeling Beverage Limited and we are using touch sensation Energy Drink as our products logo.We have used picture of a guy inside the logo to show our customers what we are trying to say through the motto.roductinkurny is gy of Shark and make them more active. customers tend to buy more. 20202020202020202020202020202020.2. 2 Design marketing strategy for the new brand i. par tition We will segment the market of Spirit energy drink on the basis of geography, demography, psychography and behavior. Geographic Segmentation We are going to serve Spirit energy drink mainly for the people of Bangladesh. We will offer Spirit energy drink within the different territories of Bangladesh, like- Dhaka, Chittagong, Rajshahi, Barisal, Sylhet, Rangpur and Comilla.We will be selecting these territories because these are the biggest district of Bangladesh and most of the people live in these places. We will offer our product throughout every individual district, starting signal from the departmental stores to the small local and street stalls. We are offering Spirit both in urban and rural areas as well. Demographic Segmentation Our market will be divided into groups based on variables such as age, gender, family life cycle, occupation and education. We are going to offer our product to both male and female who are between the ages of 15 to 30.We are e finically offerin g the product to the university going pupils, corporate persons and athletes too. Our product will be for the people of all religion as it will be product is 100% halal. Psychographic Segmentation Spirit energy drink is for the classes of people who fall under upper berth lowers, working class, heart class and upper middles. We are going to use personality variables to segment market like the gregarious and ambitious people. Behavioral Segmentation We will be segmenting the market of Spirit energy drink on the basis of occasions and benefits.In summer it remains very hot in the middle of the day and for that time we will give a special offer to the customers called ease up Your Mind Cool. People will get the same energy drink at a lower price during this time. We will give people other benefits like- we are not using preservatives in our product and our product will be convenient for the customers. ii. Targeting We will target our market within the segmentation. We are mainly t argeting Dhaka because, it is the capital city of Bangladesh and highly populated and urbanized.Within Dhaka, we are targeting mostly the teenagers and adults who are the university students. Female students are going to be a part of it too, because the size and growth rate of this segment is high. As there is going to be other modify products and tough competitors of Spirit energy drink in the market, we will offer our product directly by setting some temporary stores of Spirit energy drink inside the campus of some big and renowned universities. This will help us gain competitive advantage over our rivals and make people aware of our product.We will explain about the benefits about our product and give other informations regarding our product. Making people believe that our product is different will be our main target. We will offer the same product at the same price to all our metameric customers. iii. Positioning Our products motto is Ignites you from inside, by this motto we are trying to make people believe that, Spirit energy drink encourages people to move on no matter any(prenominal) situation they face in their lives. Our product will always extract the frustration from both their body and soul.Spirit is alcohol free and will be made and designed attractively to attract our customers. In this way we will differentiate and create a unique image of our product in our consumers mind. iv. Marketing Mix (4p) ? Design and description of the product Customer Value and Brand Name The first thing that we are considering about our product before we place it in the market is, its core benefit or core values. Customers always seek out for the benefit and the causal agency behind buying a product. They always value the experience they get after using it.In order to enter the market and establishing our brand successfully, we are going to provide the most delightful and unique energy drink which will spread liveliness and create more excitement in our custo mers life. They will not only buy one Spirit energy drink, they will buy one reason to hold on to being strong and face everything with more spirit in their lives. The brand name of our product isSpirit Energy Drink. We have named our product Spirit because it is easy to remember and meaningful at the same time. It will help the customers to distinguish and compare our product from others.Product Features and Design Our energy bottle will be made in the shape of a space shuttle, with a combination of red and desolate color to give the igniting image. We will design our can just like other energy drink cans, which is made up of steel body with a cylindrical shape. In the middle of both the can and bottle, the name of our product will be write horizontally. The whole bottle and can will be black in color and the name written in pearl white. The shining stars above the name will give it a glowing and sparkling image.The guy standing in the middle of the name will exhibit the idea tha t Spirit energy drink has the ability to bring back everyone from darkness and add new value to their lives. Like all other energy drink, Spirits taste will be sweet and sour and the color of the drink will be red wine color. Packaging and Labeling We plan to do very careful and colorful packaging to attract our target customers. The products are going to be well packaged and covered so that it stays protected in every condition. All the necessary informations will be written on the body of bottle and can. Packaging will be done in two ways 1.Plastic bottle 300ml (Normal Packaging) 2. Steel Can 270ml (Prestigious Packaging). Necessary warnings will be provided, like it might be harmful for pregnant women and children. Manufacturing and Expiring dates will be written on the covers to warn the consumers about the products validity. Most importantly, the ingredients we are going to use are Carbonated water, Refined sugar, Sodium Citrate, Sodium Benzoate, Vitamin B3, Vitamin B6, Tour aine, Citric Acid, Preservatives, Antioxidant, Ca-D-Pentothenate, Tartrazine, Mixed Fruit Flavor, Food Grade Flavor, Food Colors.There will be a Nutrition Fact chart too, describing the nutritious contents. Energy80 cal. Proteino gm Saturated fato gm Total fat o gm Sodium 20mg Sugar20 gm Carbohydrate 20. 5 gm Cholesterol0 gm Dietary Fibero gm Product Quality Providing our customers with the best quality of energy drink is our crest purpose. We have made sure that our energy drink does not contain any harmful substances. It is alcohol free and free from every workable harmful effects. With the amazing taste and other attributes, we assure that our customers will be satisfied and buy Spirit more frequently. Design of pricing policy.Spirit is at the introduction stage of its product life cycle and we know the competition of energy drink companies is rising day by day in Bangladesh. We will use personify-plus pricing for Spirit energy drink, considering the present market and comm and for energy drink. Though the demand of energy drink in our country is increasing with time, our product is still under pure competition, as there are already some other energy drinks in our local market. We will also consider competitors strategies and prices, how they set their prices and how much they charge from the intermediaries and consumers.We will focus on our target customers willingness and ability to pay for an energy drink. After considering the above issues we are charging 35tk for 270ml can and 30tk for 300ml bottle from our customers. For the 270ml can, our production is 30tk and after setting a standard markup to the cost we will be charging 32tk from our wholesalers, wholesalers will charge 33. 5tk to the retailers and finally the retailers are sell the drink at 35tk o the customers. For 300ml bottle, our production cost per bottle is 25tk and after setting a standard markup to the cost the wholesalers will buy each bottle at 27tk from the us.Wholesalers will ch arge 28. 5tk to the retailers and finally the retailers will sell it at 30tk each bottle to the customers. In short, we are charging the price for our product moderately to attract huge number of customers to buy it. It will help us to maintain a minimum level of profits for operating and keep running our business. Design of promotional activities Advertising For creating awareness and informing the consumers about our product we are going to advertise in more than one media. Our target is to do mass promotion to cover the maximum number of people in Bangladesh.Some of the major media channels through which we will be advertising are television, radio, newspapers, online media and billboards. Television and internet are the most readyest and effective media channels to promote product, as most of the people spend their time on these. Newspapers though have high believability, do not last for a long period of time. scratch line from the poor uneducated people of our society to t he educated ones, everyone listens to radio. Therefore radio is also a very effective way to reach a huge number of customers at the same time.Add story magic spell broadcasting on television, we will show a random university student is sitting on a chair and lost deep inside at the sheer thoughts of failing in exam. Then suddenly one of his friends will come to him and give him a Spirit energy drink. After having the energy drink the boy will jump off and emit energetically that he is not going to give up. He will get motivated and feel more energized while doing his studies. He will realize that he can study longer and give more concentration in his studies after drinking the Spirit energy drink.Then finally when the results come out, he will do the top result in his university. He will then become extremely felicitous and appreciate how Spirit energy drink has helped him to achieve this success in life. This way we will draw conclusion to the add. In newspapers and billboards we will use the same boy, who will be smiling and holding a Spirit energy drink conveying the same subject about our products motto. In radio channels we use the same jingle which we will show in television. As we are launching a new product in the market, we pauperization to deliver the same message to our target customers.It will help them to get a clear and special idea of our brand and what we intend to provide. Our advertisement is designed in both emotional and rational way. Emotionally we are showing the customer, they can move on in their lives with the help of Spirit and rationally we are giving them the idea that Spirit energy drink is good for their health, as it increases concentration and strength. Sales Promotion Sales promotion is another major step we will carry out to encourage our customers to purchase our product more frequently. Sales promotion can be done in many an(prenominal) ways giving discounts, giving lotteries, pop-up adds, etc.We will give incentiv es to the people of our channels to keep our energy drink in front of the shelves in all the stores we are going to supply. Consumers buys the product that are kept in front side, because people have an idea that good quality things are always kept at the front and they will not motive to search for other product as that would be time consuming. In times of special occasions like Eid, we will announce special discounts or extra offers. We will sell our products in front of colleges, universities and major shopping malls.Therefore we will be exposing our product more to the public and will gain higher chances of selling our product, thus making more profits. Besides, none of our competitors are doing these things, so we can gain competitive advantage over them as well. Personal selling Energy drink is a convenience product, and it is quite impossible to reach the mass people by employing thousands of employees for selling our product. This process is very slow and expensive. So we w ill not be selling our products in person. We will employ experts in offices, who will deal with customers views and problems.This way we will personally provide/sell our service them beside selling our product. Public relations At the very first stage we will arrange a press conference to inform everyone about our product. Press media is very crucial, as interacting with them positively will encourage them to promote our product more creatively and positively to our customers. This way we can also have competitive advantage over our competitors. We will organize different concerts and sponsor television shows, this will give us an open platform to interact more closely with our customers and build a strong relation with them.Direct marketing We are planning to open a Facebook page along with our official website where we will encourage people to share their views about our product. This will help us to keep track of our customers reaction towards our product. None of the other ene rgy drink companies are doing much of these activities, so it is an easier way to grab a huge number of customers and market share this way. Online marketing is therefore more efficient and fast way of direct marketing in terms of receiving our customers reactions, complaints and comments and adapting to those changes to keep go and growing.Promotion Mix strategy We will use push strategy for Spirit energy drink. Contracting with different wholesalers and retailers will help us to provide adequate supplies in every convenient and targeted locations. We will give them incentives to promote and supply our product more frequently to the customers. Design of statistical dispersal activities- We will go for intensive distribution for Spirit energy drink, because we want to provide stock our product in as many outlets as possible. We want to ensure that our products must be available where and when consumers want them.As our product is new in the market, we will directly offer our prod uct to the target customers. We will be offering our Spirit energy drink to the customers through wholesalers and retailers. Within our limited resources we cannot afford to have our own distribution facilities, like warehouses and showrooms and to hire sales people and support stuffs. We would rather contract with the wholesalers, so that they will take those extra costs and risks. Our target customers are the young university students, that is why we are contracting with retailers.