Saturday, December 28, 2019
Group Decision-Making, Leadership, Influence and Power...
The film ââ¬Å"12 Angry Men (1957)â⬠present a diverse group of twelve American jurors brought together to decide the guilt or innocence of a teenaged defendant in a seemingly open-and-shut murder trial case. The film illustrates the advantages and disadvantages of group decision-making, group developmental stages, leadership personality and models, social influence tactics and outcomes, and the bases of social power. The following advantages of group decision-making were demonstrated in this approximately 90 min black-and-white 1957 film: First is diversity. A pool of varied cultural backgrounds, age groups etc, and different life experiences is a great strength of a group in decision-making. Second is enhanced memory of facts. The combineâ⬠¦show more contentâ⬠¦As brainstorming and arguments in the storming stage intensified, more and clearer guiding rules were implicitly made or became obvious to members. The performing stage was when the group reached a conclusive unanimous decision of ââ¬Å"not guiltyâ⬠verdict, culminating in the adjourning phase where the group completed its task, disbanded and dispatched from the room to their various individual ways. In the film, Juror #8 stood out as exemplifying leadership characteristics. He demonstrated true leadership, able to make followers by influencing the minds, feelings and actions of others. Apparently, the entire over 90 min film is centered on this juror making followers of the rest 11 jurors and leading them to successfully complete the groupââ¬â¢s task of reaching a fair and unanimous verdict. He started out by being the only odd man, choosing the difficult right over the easy wrong and declaring a non-guilty verdict. But through showing of personal integrity and appeal, respect, and empathy, rational persuasion, inspirational appeal, and a sense of duty, he was able to force the jury to deliberate and eventually convinced the others that the accused was not guilty beyond a reasonable doubt. The first leadership model illustrated by the film ââ¬Å"12 angry menâ⬠is shared leadership. TheShow MoreRelatedGroup Decision-Making, Leadership, Influence and Power: Illustrations from the Film ââ¬Å¡Ãâà º12 Angry Menââ¬Å¡Ãâà ¹1048 Words à |à 5 PagesGroup Decision-Making, Leadership, Influence and Power: Illustrations from the Film ââ¬Å"12 Angry Menâ⬠Stephen Pulla 804 859 874 BMGT 310 April 20, 2012 Victor Rosochalsky ââ¬Å"The cognitive evaluation theory is contradictory to reinforcement and expectancy theoriesâ⬠There are three motivation theories that will help increase an individualââ¬â¢s motivation to perform better at certain tasks. The three theories of motivation are the Expectancy theoryRead MoreConformity - Social Psychology4828 Words à |à 20 Pagesof influences lead to conformity? When are we likely to conform and why does it have a negative connotation in Western society? Compare and contrast the conformity experiments of Sherif and Asch. Describe their methodology and the results that they observed. What processes seem to be at work in each case? In your view, would we get the same results today? Conformity is defined by Aronson (1988) as ââ¬Ëa change in a persons behaviour or opinions as a result of real or imagined pressure from a personRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words à |à 1573 PagesCourier/Kendalville Text Font: 10.5/12 ITC New Baskerville Std Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on the appropriate page within text. Copyright à © 2013, 2011, 2009, 2007, 2005 by Pearson Education, Inc., publishing as Prentice Hall. All rights reserved. Manufactured in the United States of America. This publication is protected by Copyright, and permission should be obtained from the publisher prior to any prohibitedRead MoreManagement Course: MbaâËâ10 General Management215330 Words à |à 862 PagesMcGrawâËâHill Primis ISBN: 0âËâ390âËâ58539âËâ4 Text: Effective Behavior in Organizations, Seventh Edition Cohen Harvard Business Review Finance Articles The Power of Management Capital FeigenbaumâËâFeigenbaum International Management, Sixth Edition HodgettsâËâLuthansâËâDoh Contemporary Management, Fourth Edition JonesâËâGeorge Driving Shareholder Value MorinâËâJarrell Leadership, Fifth Edition HughesâËâGinnettâËâCurphy The Art of M A: Merger/Acquisitions/Buyout Guide, Third Edition ReedâËâLajoux and others . . . ThisRead MoreStrategic Marketing Management337596 Words à |à 1351 Pagesthe publisher Permissions may be sought directly from Elsevierââ¬â¢s Science Technology Rights Department in Oxford, UK: phone: ( 44) 1865 843830, fax: ( 44) 1865 853333, e-mail: permissions@elsevier.co.uk. You may also complete your request on-line via the Elsevier homepage (www.elsevier.com), by selecting ââ¬ËCustomer Supportââ¬â¢ and then ââ¬ËObtaining Permissionsââ¬â¢ British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library Library of Congress CataloguingRead MoreDeveloping Management Skills404131 Words à |à 1617 PagesGraphics Text Font: 10/12 Weidemann-Book Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on appropriate page within text. Copyright à © 2011, 2007, 2005, 2002, 1998 Pearson Education, Inc., publishing as Prentice Hall, One Lake Street, Upper Saddle River, New Jersey 07458. All rights reserved. Manufactured in the United States of America. This publication is protected by Copyright, and permission should be obtained from the publisher priorRead MoreOverview of Hrm93778 Words à |à 376 Pages Human Resource Management (MGT501) VU and abilities imbedded in an organization s members. This knowledge base is the foundation of an organization core competencies (integrated knowledge sets within an organization that distinguish it from its competitors and deliver value to customers). HRM plays important role in creating organizations and helping them survive. Our world is an organizational world. We are surrounded by organizations and we participate in them as members, employeesRead MoreGp Essay Mainpoints24643 Words à |à 99 PagesPage 1. Media a. New vs. Traditional b. New: narcissistic? c. Government Censorship d. Profit-driven Media e. Advertising f. Private life of public figures g. Celebrity as a role model h. Blame media for our problems i. Power + Responsibility of Media j. Media ethics k. New Media and Democracy 2. Science/Tech a. Science and Ethics b. Government and scientist role in science c. Rely too much on technology? d. Nuclear technology e. Genetic modificationRead MoreMarketing Management130471 Words à |à 522 PagesDBA 1652 Marketing Management UNIT -- I Unit No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 Unit Title Marketing management ââ¬â an introduction Marketing environment Marketing with other functional areas of management Market segmentation Market targeting and positioning Product management Brand management Pricing Channel design and management Retailing and Wholesaling Integrated Marketing Communication Advertising management Sales promotion Personal selling PublicRead MoreHuman Resources Management150900 Words à |à 604 Pagesfor manufacturing has HR responsibilities for 600 employees. In that role she contributes to workflow, production, scheduling, and other manufacturing decisions. It also means that she is more accessible to and has more credibility with manufacturing workers, most of whom are hourly workers. Making the transition in HR management required going from seven to three levels of management, greatly expanding the use of crossfunctional work teams, and significantly increasing training. To ease employee
Friday, December 20, 2019
Gay Adoption Should Be Legal - 1203 Words
Gay adoption is a touchy subject to a lot of people. Even though gay adoption became legal in all 50 states on June 26, 2017 everyone still seems to have an opinion on the matter and a lot of the opinions lean toward not allowing gay couples to adopt. There are so many children in the foster care system that need loving and stable homes so why not let gay couples give that to them? There is a lot of evidence to show that gay couples can be just as good at parenting as a straight couple. Maybe even better due to them being committed and better motivated because they chose to be parents. No child should be denied parents that will give them a loving and stable home just as no couple should be denied a child due to their sexual preference.â⬠¦show more contentâ⬠¦Not a single study has found a difference (between children of gay and straight parents) that you can construe as harmful. (Dan Gilgoff, 2005) While the debate continues on whether or not to allow gay couples to adopt, th e numbers of children with gay parents keeps increasing. Children with gay parents thrive and continue to do just as well as children in straight homes. However, critics disagree and feel that children living in gay homes are at risk of having an unhappy life. Gregory Rogers, a writer living in South Africa, believes that children in gay homes will have issues that include the instability of homosexual relationships, evidence of widespread pedophilia within the gay community, and the possible psychological and social problems associated with children reared in homes without a mother and a father. Rogers believes it is wrong to trust homosexual couples with the fragile and impressionable development of children.(2013) Even though a lot of people feel the same way that Rogers does, that does not mean that it is true. Statistics have shown that children that are raised by gay parents do just as good as children raised by straight parents. Kerry Hosking, a psychology and metaphysics s tudent said It is not possible to discriminate against prospective (gay, lesbian, bisexual, and transgender) parents, without also showing utter disrespect for the thousands of kids who need them soShow MoreRelatedGay Adoption Should Be Legal1411 Words à |à 6 Pagesfor homosexuals to raise children. It is legal for heterosexuals to adopt children in all states; however, homosexuals do not have the same right. Many states are trying to find loopholes to ban homosexuals from adopting. Gay adoption should be legal in all states because children can be raised in the same upbringing as heterosexual parents, sometimes can have better lives than those who are raised by heterosexual parents, and the banning of gay adoption goes against the homosexual parentsââ¬â¢ rightsRead MoreShould Gay Adoption Be Legal? Essay1982 Words à |à 8 Pages Gay adoption is a very strong topic in todayââ¬â¢s world. There are many pros and cons but I see it as an opportunity for children to be out of the government system and into homes. People in todayââ¬â¢s world fear change. Its natural human reaction, it seems. If it didnââ¬â¢t work then it isnââ¬â¢t going to work now. Im not saying I agree with everything but I think there are some changes that need to be made. I think people can want children whether they are heterosexuals or homosexuals. With so manyRead MoreGay Adoption Should Be Legal1355 Words à |à 6 Pagesare no unwanted children just unfound familiesâ⬠(National Adoption Center.). Families together are one not anything different from every other family. No matter race, color, or the type of family. Adoption is just a way for anybody who wants to create a family would be able to have the access to have a family of their own. Even to the families who are not able to have a child or does not have a part ner to have a child. The National Adoption Center allows the families in need to adopt a child in needRead MoreAdoption by Gay Couples Should Be Legal in All 50 States Essay example1161 Words à |à 5 Pagesto start having families and feeling a desire to adopt. However, only 15 states allow gay couples to adopt. Persons of the same sex are just as capable of nurturing, loving and supporting adopted children as a straight couple. Over the last year, researchers in Australia found that having gay or lesbian parents does not affect a childââ¬â¢s education, social development or emotional health. Evidence shows that gay men and lesbians make just as good parents â⬠¦Ã¢â¬ The fact that the parents love someone whoRead MoreLegal Issues For Gay And Lesbian Adoption And Parental Rights1626 Words à |à 7 Pages Legal Issues for Gay and Lesbian Adoption and Parental Rights Issue Although adoption can be difficult for any single person or married couple, adoption for the gay and lesbian population presents a unique set of challenges both societal and legal. Whether constitutional or not, special rules apply to same gay and lesbian adoption. Under current legislation, is same sex adoption fully legal and how do the laws on the subject measure with regard to equality to adoption among heterosexualRead MoreShould Same-Sex Couples Be Allowed to Adopt? Essays838 Words à |à 4 Pagesthe only option is adoption. Well, same-sex adoption is not legal in most places which makes this dream for some impossible. This caused controversy between same-sex couples and the general public who believes that same-sex adoption should remain illegal. Ultimately, same-sex adoption should be legal. The same-sex controversy is one of the many results from the slow process of gay marriage becoming legalized in various states across the United States of America. The fight for gay marriage is predatedRead MoreSame Sex Marriage Is The Legal Union Essay1562 Words à |à 7 PagesSaved ï⠵ Recents ï⠻ Uploads ï⠯ My Answersïââ ï⠷ Accountïââ Are you a UCLA or USC student? Click here to access FREE course materials and tests. Products ï⡠³Home ï⡠¶Research ï⡠µDrive ï⡠´Answers About Company Legal Site Map Contact Advertise ï⡠º ï⡠¼ ï⡠½ à ©2015 StudyMode.com Home Same-sex marriage Same Sex Marriage Same Sex Marriage CivilRead MoreShould Homosexuals Be Allowed? Adopt?1512 Words à |à 7 PagesTeirra Thomas Professor Parks ENG 101, Documented Research Paper 18 November 2014 Should Homosexuals be allowed to Adopt Did you know that Florida absolutely bans homosexuals to adopt children? Over a million people in the United States disagree on same sex marriage. If they disagree with same sex marriage what about when homosexuals want to adopt children. In my opinion it is great that homosexuals want to adopt children, because it is not about who they are being raised by. It is all about ifRead MoreShould Same Sex Marriage Be Allowed?1620 Words à |à 7 Pages The Right To Marriage Same sex marriage is a topic today that brings strong moral objections from both sides. Should same sex marriage be allowed? Should these people be given the same rights in their relationship as heterosexual couples? Why restrict these citizens from their rights just because of their love for another? Should we deny foreign customs to foreigners just because they arenââ¬â¢t customs we perform? The United States is a land of the free, not the restricted. We are not robots setRead MoreThe Rights Of The Gay Rights890 Words à |à 4 Pageshave been made for the gay community over the past several years, culminating with the Supreme Court ruling to recognize gay marriages as legal in all fifty states. However, the fight for homosexual equality is far from over. Despite having gained the right to marry-which was seen by many as the main focus of the gay rights movement- many people are still discriminated against in a variety of arenas every day because of their sexuality. One such sec tor is that of adoption. Although their inability
Thursday, December 12, 2019
Internet Crimes Essay Example For Students
Internet Crimes Essay The new discipline of computing and the sciences that depend upon it have led the way in making space for womens participation on an equal basis. That was in some ways true for Grace Murray Hopper, and it is all the more true for women today because of Hoppers work. Grace Brewster Murray graduated from Vassar with a B.A. in mathematics in 1928 and worked under algebraist Oystein Ore at Yale for her M.A. (1930) and Ph.D. (1934). She married Vincent Foster Hopper, an educator, in 1930 and began teaching mathematics at Vassar in 1931. She had achieved the rank of associate professor in 1941 when she won a faculty fellowship for study at New York Universitys Courant Institute for Mathematics. Hopper had come from a family with military traditions, thus it was not surprising to anyone when she resigned her Vassar post to join the Navy WAVES (Women Accepted for Voluntary Emergency Service) in December 1943. She was commissioned a lieutenant in July 1944 and reported to the Bureau of Ordnan ce Computation Project at Harvard University, where she was the third person to join the research team of professor (and Naval Reserve lieutenant) Howard H. Aiken. She recalled that he greeted her with the words, Where the hell have you been? and pointed to his electromechanical Mark I computing machine, saying Here, compute the coefficients of the arc tangent series by next Thursday. Hopper plunged in and learned to program the machine, putting together a 500-page Manual of Operations for the Automatic Sequence-Controlled Calculator in which she outlined the fundamental operating principles of computing machines. By the end of World War II in 1945, Hopper was working on the Mark II version of the machine. Although her marriage was dissolved at this point, and though she had no children, she did not resume her maiden name. Hopper was appointed to the Harvard faculty as a research fellow, and in 1949 she joined the newly formed Eckert-Mauchly Corporation. Hopper never again held only one job at a time. She remained associated with Eckert-Mauchly and its successors (Remington-Rand, Sperry-Rand, and Univac) until her official retirement in 1971. Her work took her back and forth among institutions in the military, private industry, business, and academe. In December 1983 she was promoted to commodore in a ceremony at the White House. When the post of commodore was merged with that of rear admiral, two years later, she became Admiral Hopper. She was one of the first software engineers and, indeed, one of the most incisive strategic futurists in the world of computing. Perhaps her best-known contribution to computing was the invention of the compiler, the intermediate program that translates English language instructions into the language of the target computer. She did this, she said, because she was lazy and hoped that the programmer may return to being a mathematician. Her work embodied or foreshadowed enormous numbers of developments that are now the bones of di gital computing: subroutines, formula translation, relative addressing, the linking loader, code optimization, and even symbolic manipulation of the kind embodied in Mathematica and Maple. Throughout her life, it was her service to her country of which she was most proud. Appropriately, Admiral Hopper was buried with full Naval honors at Arlington National Cemetery on January 7, 1992.Pursuing her belief that computer programs could be written in English, Admiral hopper moved forward with the development for Univac of the B-O compiler, later known as FLOW-MATIC. It was designed to translate a language that could be used for typical business tasks like automatic billing and payroll calculation. Using FLOW-MATIC, Admiral Hopper and her staff were able to make the UNIVAC I and II understand twenty statements in English. When she recommended that an entire programming language be developed using English words, however, she was told very quickly that she couldnt do this because computers didnt understand English. It was three years before her idea was finally accepted; she published her first compiler paper in 1952.Admiral Hopper actively participated in the first meetings to formulate specifications for a common business language. She was one of the two technical advisers to the resulting CODASYL Executive Committee, and several of her staff was members .u425ec6dbf429b46d6110bcf8836235bc , .u425ec6dbf429b46d6110bcf8836235bc .postImageUrl , .u425ec6dbf429b46d6110bcf8836235bc .centered-text-area { min-height: 80px; position: relative; } .u425ec6dbf429b46d6110bcf8836235bc , .u425ec6dbf429b46d6110bcf8836235bc:hover , .u425ec6dbf429b46d6110bcf8836235bc:visited , .u425ec6dbf429b46d6110bcf8836235bc:active { border:0!important; } .u425ec6dbf429b46d6110bcf8836235bc .clearfix:after { content: ""; display: table; clear: both; } .u425ec6dbf429b46d6110bcf8836235bc { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u425ec6dbf429b46d6110bcf8836235bc:active , .u425ec6dbf429b46d6110bcf8836235bc:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u425ec6dbf429b46d6110bcf8836235bc .centered-text-area { width: 100%; position: relative ; } .u425ec6dbf429b46d6110bcf8836235bc .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u425ec6dbf429b46d6110bcf8836235bc .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u425ec6dbf429b46d6110bcf8836235bc .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u425ec6dbf429b46d6110bcf8836235bc:hover .ctaButton { background-color: #34495E!important; } .u425ec6dbf429b46d6110bcf8836235bc .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u425ec6dbf429b46d6110bcf8836235bc .u425ec6dbf429b46d6110bcf8836235bc-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u425ec6dbf429b46d6110bcf8836235bc:after { content: ""; display: block; clear: both; } READ: Banghay Aralin Essay
Wednesday, December 4, 2019
Strengths and Weaknesses of the Five Main Advertising Media free essay sample
What are the strengths and weaknesses of the five main advertising media? Advertising is a communication its soul purpose is to inform customers about various products and services and how to obtain and use them. Advertising is a business and its messages are conveyed to the farthest places on Earth. It uses all major medium to deliver its messages including television, movies, newspapers, radio, magazines, video games, the internet and billboards. Most advertisements are often placed by an advertising agency on behalf of a company. Where same are seen as the most effective and some cater their own target audience, advertisement product is like any other product in the world, it has its pros and cons. So you have to plan what you what to use, where you want to use it and when, this role is up to the media planer. I will try to discuss the media planning two examples in using this medium and why is the structure of an advertising agency never static. Advertising Agency. Ad agency is one of the most combative businesses just like any other business it as it up and downs it deepens on many thing why an ad agency structure is never still e. . like the market crashing, or a company that the ad agency was working for lose money before that company lets go its employs it will cut funding to the ad agency, advertising agency are build or lifeââ¬â¢s of another business so the success of the ad agency deepens on shift or change in our culture e. g. like the terrorist attacks of September 11, 2001 change the way we think and buy. USA when the where going to war whit Iraq France was opposing them the sum of America people stopped buying France wine and also the Arabic company called flying emirates found it hard to sale its products in America. Because an ad agency is not like a traditionally business itââ¬â¢s more like a midi man its dose not own anything or buyââ¬â¢s anything in trams of business. But what it has have is a idea and unstinting between the ââ¬Å"worlds of sealing and buyingâ⬠it canââ¬â¢t function without them which is why itââ¬â¢s never static. TV TV has always been traditionally viewed as one of the most effective its one of the main strengths for media planners however, it is one of the most expensive media to use. Get you add to be air on one of the Broadcast, cable, or satellite all of them are quite expensive. Doing Adverts on this medium is mostly for the large company that wants to reach a large number of people. TV is a highly saturated medium meaning that TV has to answer to someone it can say or do what it what itââ¬â¢s as to have a highly leave of saturated TV can be told what it can show and canââ¬â¢t show for example when the government band adââ¬â¢s of cigarette in UK the reason why TV has to have a high saturated is that it has the highest impact on its target audience and target audience of all ages, sex, race are watching it. Whit it ever-increasing amount of channels available makes it harder to break through to its target audience for the ads there is a high chancy of your ad been seen all over the country. But some of the satellite channels are getting more specialized in catering its only target audience needs and terms of interests e. g. like the shopping channels, Holladay channels and so on. Those channels are targeting specific group or demographic a bit more easy then it would have if it did not have TV. Radio Radio is one of the oldest medium to communicate with its audience when TV took over the radioââ¬â¢s spot long time ago radio had to change but it had something to it availability that other entertainment mediums could not use such as car Radio has made the radio not obsolete but moved from the livening room to the carââ¬â¢s livening room its riches its audience from home to work from work to home. Radio is much more cost effective than television advertising. Radio its nature, usually regional in its broadcasting which makes it easy and accessible to smaller companies that only want to hit a certain geographic region. Radio leaves a lot more to the imagination than TV would have. However the lacks of this visual capabilities of radio, makes it harder for a radio to maintain and captiveââ¬â¢s its audience. Also high definition radio, internet radio and as will as TV radio have become new mediums within the overall radio medium that are somewhat untapped in their potential, partially due to the fact that they have not been as successful as they were projected to be at their conception. With radio advertising can costs vary enormously and it depend very much on the time slot and length of dvert. A typical slot of 25 seconds can be around ? 250 ? 1000 per week, depending on the frequency and amount of listeners they have. Print Media Magazines/newspaper/ Billboards Magazines can be a pretty good way to catering to a particular target audience. Most magazines or newspaper at least about 30% of its audience is older than other forms of media where TV has younger and older audience. All magazines are simple general interest magazine, meaning you ââ¬Å"Read what you likeâ⬠if you are in to carââ¬â¢s you will read a car magazines or any other interest. Due to this fact, it is possible for a company to place something in a magazine that they know it will reach its actual target audience. By doing this it cutting out many of the sets of those audiences that would not even give an ad another second of their attention this is what TV and Radio are missing, Magazines are often kept for months. Your message keeps selling. Excellent picture reproduction quality and the paper are far superior to newsprint. Billboards can be extremely effective in generating brand awareness, at the very least. If they are placed effectively, especially in a place where there is a high amount of traffic, preferably traffic that is stopped for some of the time, like rush hour traffic in a city. Unfortunately, they are most often placed on a quickly-moving highway or smaller road, and, for this reason, they are passed by relatively quickly, and, the driver or passenger in a car may not give them a second thought. For this reason, you cannot have an extremely wordy billboard, which makes conveying a concrete message about a product pretty hard. Advertising messages are more images related and less price oriented excellent pass-along value. Many regional and national magazines include classified ad sections that may be useful for or selling individual products. The disadvantages of magazines, newspaper, billboards are limited flexibility in terms of ad placement and format. The shelf life of any print medium is limited; newspapers are among the public eye for a day. Print Media may not always give you a wide reach term of what kind of people who may actually read your message is limited. Particular newspaper may not actually be accessible to all your target audience sometimes your message may be missed your audience and you always have to plan months had to advertise in print media. Which means it does not lave whit a lot of flexibility time when a faced a tight deadline. Internet advertising and its differs between the others. Internet Advertising is the new future since many companies and businesses have their own web sites and advertisements are located all in the web. The World Wide Web is hastily becoming the most effective way for an advert to be viewed allowing potential customers to view these advertisements. Search engines or a small site that sell advertisement space for sponsoring are profiting highly from the increase of advertising on the Internet. Also contributing to the profit of businesses is the fact that the number of people that have access to the internet is growing as well as internet services which is growing as will. Ads on the Internet can be interactive. You can request viewer feedback, take orders or answer questions instantly. Ad can run within the internet longer the any of the other medium and last longer than the otherââ¬â¢s. Where the Internet is constantly available an advert can potentially reach a large or a global audience, if you take out the language barriers anyone at any location in the world can access information about your products or services. Pop up ad literally pop out of nowhere and appear on your screen. It may be annoying to the users but these pop up are very effective because the user does not have a choice to not view. Where as in a TV ad sometime you use that to get up get a tea or change channel what is on you are not force to view it. All this mediumââ¬â¢s different have their own strengths and weaknesses but where radio, and print media can be used on the move TV and internet cannot be used on the move but that have a large audience the other mediumââ¬â¢s. Like I said before TV has a highly saturated and so does print media and radio but the internet does not have that so ad can be ruled as it wants to be was to or shocking it does not have the censorship that other media has its free to do what it wants. And you can see the different between other mediums is the way ad is made or show to the target audience. What I mean by is some online ad is made to shock you and give the look of a homemade video. But some of the big companies make big adââ¬â¢s which give the look of a short film but it the only way is to go only for example the new Nike ad for the world cup ââ¬Å"WRITE THE FUTUREâ⬠it was also aired on TV but it was the short version that made it to TV because it would have too much money to show it all on TV, to get the full length version you had to go online to see that, it does helps that ad on is online free to be aired so it can be long as you want.
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