Defining Public Relations Paper Essay Example | Topics and Well Written Essays - 500 words

Defining Public Relations Paper - Essay Example i. It is a managerial function that focuses on researching, communicating, interacting and establishing close relations with varied stakeholders of an organization in an ethical manner (Corbett). Mainly, this entails establishing an ample environment where all the stakeholders will benefit mutually through relations that they have constituted and achieve specific results. 2. It is a management function whose mandate encompasses evaluating public attitudes, identifying policies and methods either by an individual or corporation intended to safeguard public’s interest. This is to implement an already predetermined action aimed at earning both understanding and acceptance (Narasimha 4). 3. It is both an art and science that focuses on analyzing trends, forecasting their results and advising corporation managers before implementing predetermined programs of action that will safeguard both interests of the public and the corporation (Newsom & Haynes 4). Therefore, this implies the term despite having varied definitions, their implications are the same except the wording from one person’s perspective to another. However, there are some definitions that attach extra essence to public’s interests and the relationships in an organization that would lead to a good reputation evident in definitions 2 and 3. This is contrary to the definition 1 whose emphasis encompasses communication and understanding in an organization besides ensuring healthy relationship with the public. I think one of the reasons that have contributed to the emergency of numerous definitions of â€Å"Public relations† is due to the perception, which the mass media has created in the people’s minds Joosuk & Candace 319). This is especially in the mode of reporting whereby for the past decades, media has utilized the term in relation to negative connotations especially when expounding varied interactions between the society and the corporation